Ongoing Branding & Marketing
Building your marketing department
A trusted branding and marketing partner, working with you.
We’ve been running the kind of branding and marketing engine our clients are trying to build, and we’ve done it across too many verticals to count (retail, medical, technology, financial, media and others) for over two decades. Many times, companies find that a fractional pool of senior people, cohesively working together, is a much better solution than trying to staff a full-time team with expertise in each lane required to fulfill organizational branding and marketing needs.
Leading your brand
We can help you build your branding and marketing team over time.
We rebrand dozens of companies every year, and while those clients come back periodically for new work (ad campaigns, sub-brands, new brand launches, etc), we only have a year-round relationship with approximately 15 organizations for whom we serve as their outsourced marketing and branding team.
We invest deeply in these relationships: talent, time, resources, energy, and more. Because of that, we enjoy keeping our long-term client roster shorter because there’s only so much work we can do at a deep meaningful level without diluting focus.
So, we only add 1-2 of these relationships each year and only consider them after we’ve worked in either a rebranding capacity or similar project. That gives us both the chance to see how we collaborate together, and how the relationship works.
Below are a few examples of clients who lean on us as their outsourced marketing department. Feel free to reach out to us, and if we’re not in a position to work with you in this capacity, we often refer organizations to other firms we believe can be great partners in this capacity.
We offer many ongoing support services:
Digital Marketing Strategy
Wondering how to get the word out? Attract website traffic? Or maybe just develop an ongoing strategy for your digital media budget? We help carve out and distribute your media budget through Paid search, retargeting, display and native advertising, email marketing, affiliates and SEO.
Your brand has a place in the social media world — but where, how often, and for what purpose? We help our clients craft a strategy across some or all platforms — giving you guidance on the amount of posts, timing, hashtags and even influencers. We can help manage your presence on social or merely be your brand advocate to a social agency of your choosing.
Metrics and KPIs, Google Analytics, and all that visitor data can be difficult to interpret. The Brand Leader not only helps to properly install your Analytics tracking, but helps define your key performance indicators and gives you clear and understandable reports on a weekly or monthly basis.
We can handle your entire email marketing program from conceptualization and strategy to deliver and collection. We segment your user base, deliver award-winning email templates and help increase awareness through high open rates; and drive traffic through high click-through rates.
It’s one thing to deliver an amazing, clear, and technical web site, but it doesn’t end there. Through constant A/B testing, monitoring the site performance, and understanding user behavior through heat map and scroll-depth tools, we iterate elements or full pages of your site to continually better the experience.
SEO Content and Tech
We pride ourselves on delivering your site with best-in-class SEO characteristics from a technical standpoint. We also, however, offer ongoing content writing and SEO keyword and rank monitoring to make sure your site remains at or near the top of the search engine results.
Let us act as your Chief Brand Officer in any situation, or with any agency. As good stewards — and often creators — of your brand, we’re positioned well to help outside vendors and 3rd party agencies understand what’s needed. We also keep a good eye on them to ensure accurate, consistent delivery of work.
There’s also going to be a need for more assets: catalogs, display and retargeting digital ads, business cards, brochures and more. We’re happy to step in at any time for support in this arena. Heck, it’s what we love to do.
Clients that utilize us as their outsourced marketing partner: