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Branding, Leadership

It’s Just Printing, What Could Possibly Go Wrong?

There’s nothing as disappointing—or as expensive—as a botched print job. Making sure every piece you produce lives up to your standards and positions your brand in the best light is too important not to have a dedicated, experienced team to handle for you, so you can stay focused on what you do best: building your business.

Branding, Social Media

What Does The Overhauled Facebook Feed Mean For Our Business?

As you’ve probably already heard, Facebook has officially announced several changes to their News Feed in an effort to promote “meaningful interactions” between users in a way that brings people together.

Branding

Is Being Different Deadly for your Brand Success?

Many times the pursuit of different goes into dangerous territory and bleeds over into decisions about what services to offer, how to offer them, and what sacred cows to sustain. The truth is, it’s not necessary to pursue difference for its own sake.

Leadership

Working Together: 7 Criteria for Success with The Brand Leader

Over the years, we found clients would ask us “what should I look for when choosing a firm?” We used to give the surface-level answers about quality, strategy, communication, all that stuff that’s important. But over time we realized that clients, once they get past quickly being able to evaluate capabilities, really can choose from a lot of great firms in our industry who do fantastic work.

Branding, Web

How To Know When To Redesign Your Website

There’s nothing as disappointing—or as expensive—as a botched print job. Making sure every piece you produce lives up to your standards and positions your brand in the best light is too important not to have a dedicated, experienced team to handle for you, so you can stay focused on what you do best: building your business.

Branding, Leadership

The Do’s and Don’ts of Building Great Branding

Unforgettable brands are the result of setting clear expectations for customer experience, and then consistently meeting and exceeding those expectations.

News

‘Twas The Brand Leader Christmas

The crew readies for a new year of branding and…

News

TBL Expands Digital Marketing Team, Hires Duford to Lead Initiatives

The Brand Leader, an Upstate branding and marketing agency in its 21st year headquartered in Greenville, S.C., has hired Kyle Duford as its Director of National Brand Strategy and Digital Marketing.