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News, Branding

TBL Relaunches Legacy Brand PowerBar’s New Website

The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.

Leadership, SEO, Content Engine

Waste Management: Turning Byproducts Into Products

Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.

News

TBL Named a Best Place to Work in SC

The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.

Web, SEO

Branded & Non-Branded Keywords: What Are They and Why Do They Matter?

Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?

Branding

Choosing an Agency for a Rebrand

Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.

Branding

Rolling Out a New Brand

You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.

Branding

Budgeting Your Rebrand

When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.

News

TBL Hires Two, Promotes Two

The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.

Branding

Mistakes to Avoid During a Rebrand

While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.