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Mistakes to Avoid During a Rebrand

While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.


Considerations When Rebranding

A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.


Understanding Brand Positioning

To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.


Why You Should Rebrand

When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.


TBL wins five ADDY Awards

We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”


What’s a Brand?

Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.


TBL Adds Digital Marketing Coordinator + Senior Writer

The Brand Leader announced the addition of Ann Leigh Wilson to its growing digital marketing team, as well as the promotion of Rich Hefty to Senior Copywriter.

Open Positions

Open Position: Account Manager

Use your analytical skills and creative problem-solving to proactively help accounts and exceed client objective for the agency.

Branding, News

The Burger King Redesign: Through the Lens of The Brand Leader Team

When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.