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Branding

Is Being Different Deadly for your Brand Success?

Many times the pursuit of different goes into dangerous territory and bleeds over into decisions about what services to offer, how to offer them, and what sacred cows to sustain. The truth is, it’s not necessary to pursue difference for its own sake.

Leadership

Working Together: 7 Criteria for Success with The Brand Leader

Over the years, we found clients would ask us “what should I look for when choosing a firm?” We used to give the surface-level answers about quality, strategy, communication, all that stuff that’s important. But over time we realized that clients, once they get past quickly being able to evaluate capabilities, really can choose from a lot of great firms in our industry who do fantastic work.

Web

What You Need to Know About the New Gutenberg Editor for WordPress

Recently, WordPress announced that it will unveil the new Gutenberg Editor as a core part of the WordPress 5.0 release, replacing the familiar TinyMCE text editor that millions of users know and love.

Branding, Web

How To Know When To Redesign Your Website

There’s nothing as disappointing—or as expensive—as a botched print job. Making sure every piece you produce lives up to your standards and positions your brand in the best light is too important not to have a dedicated, experienced team to handle for you, so you can stay focused on what you do best: building your business.

Branding, Leadership

The Do’s and Don’ts of Building Great Branding

Unforgettable brands are the result of setting clear expectations for customer experience, and then consistently meeting and exceeding those expectations.

Branding

How Often Should My Company Rebrand?

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.

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