Blog
Blog
What are the 12 Brand Archetypes?
The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.
TBL Founder and CEO Named to Set Free’s Board of Directors
Set Free has added Geoff Wasserman, founder/CEO of The Brand Leader, to its Board of Directors for a 2-year term.
TBL Relaunches Legacy Brand PowerBar’s New Website
The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.
Leadership, SEO, Content Engine
Waste Management: Turning Byproducts Into Products
Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.
TBL Named a Best Place to Work in SC
The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.
Branded & Non-Branded Keywords: What Are They and Why Do They Matter?
Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?
Choosing an Agency for a Rebrand
Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.
Rolling Out a New Brand
You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.
Budgeting Your Rebrand
When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.