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A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.
To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.
When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.
We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”
Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.
When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.
Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.
Branding, Social Media
Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.
The Brand Leader hires Ashley Galloway as Senior Brand Manager, and promotes Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.