Blog
Blog
Considerations When Rebranding
A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.
Understanding Brand Positioning
To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.
Why You Should Rebrand
When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.
TBL wins five ADDY Awards
We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”
What’s a Brand?
Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.
The Burger King Redesign: Through the Lens of The Brand Leader Team
When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.
How Often Should My Company Rebrand?
Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.
Emotionally Connecting with Brands
Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.
TBL Adds Senior Leadership, Promotes Two
The Brand Leader hires Ashley Galloway as Senior Brand Manager, and promotes Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.