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Branding

What’s a Brand?

Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.

News

TBL Adds Digital Marketing Coordinator + Senior Writer

The Brand Leader announced the addition of Ann Leigh Wilson to its growing digital marketing team, as well as the promotion of Rich Hefty to Senior Copywriter.

Branding, News

The Burger King Redesign: Through the Lens of The Brand Leader Team

When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.

Branding

How Often Should My Company Rebrand?

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.

Branding, Social Media

Emotionally Connecting with Brands

Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.

News

TBL Adds Senior Leadership, Promotes Two

The Brand Leader hires Ashley Galloway as Senior Brand Manager, and promotes Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.

Open Positions

Open Position: Associate Creative Director (Outdoor Brands Division)

We are looking for an ACD who will be able to work alongside the Creative Director to develop and concept creative solutions and lead a team.

News

TBL adds Director of Development, two Brand Designers to staff

The Brand Leader recently announced the addition of Aram Tchividjian, Lauren Skrade, and Karl Tremper to our staff.

Branding

The Day We Became the Client: Our Rebranding Story

After two decades leading companies through this minefield of fear and uncertainty, I had the opportunity to experience the rebranding process myself.