Blog
Blog
TBL Hires Two, Promotes Two
The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.
Mistakes to Avoid During a Rebrand
While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.
Considerations When Rebranding
A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.
Understanding Brand Positioning
To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.
Why You Should Rebrand
When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.
TBL wins five ADDY Awards
We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”
What’s a Brand?
Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.
The Burger King Redesign: Through the Lens of The Brand Leader Team
When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.
How Often Should My Company Rebrand?
Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.