Open Position: Sr. Art Director (Outdoor Brands Division)
Want to help create unforgettable brands for clients, focused on outdoor brands? Apply for our Sr. Art Director position today.
TBL adds Director of Development, two Brand Designers to staff
The Brand Leader recently announced the addition of three to their staff.
The Day We Became the Client: Our Rebranding Story
For 20 years, I led hundreds of clients through the rebranding process and saw their sleepless nights, their insecurities, and their long conversations with their business partners and clients.
It’s Just Printing, What Could Possibly Go Wrong?
There’s nothing as disappointing—or as expensive—as a botched print job. Making sure every piece you produce lives up to your standards and positions your brand in the best light is too important not to have a dedicated, experienced team to handle for you, so you can stay focused on what you do best: building your business.
What Does The Overhauled Facebook Feed Mean For Our Business?
As you’ve probably already heard, Facebook has officially announced several changes to their News Feed in an effort to promote “meaningful interactions” between users in a way that brings people together.
Is Being Different Deadly for your Brand Success?
Many times the pursuit of different goes into dangerous territory and bleeds over into decisions about what services to offer, how to offer them, and what sacred cows to sustain. The truth is, it’s not necessary to pursue difference for its own sake.
Working Together: 7 Criteria for Success with The Brand Leader
Over the years, we found clients would ask us “what should I look for when choosing a firm?” We used to give the surface-level answers about quality, strategy, communication, all that stuff that’s important. But over time we realized that clients, once they get past quickly being able to evaluate capabilities, really can choose from a lot of great firms in our industry who do fantastic work.
How To Know When To Redesign Your Website
There’s nothing as disappointing—or as expensive—as a botched print job. Making sure every piece you produce lives up to your standards and positions your brand in the best light is too important not to have a dedicated, experienced team to handle for you, so you can stay focused on what you do best: building your business.
The Do’s and Don’ts of Building Great Branding
Unforgettable brands are the result of setting clear expectations for customer experience, and then consistently meeting and exceeding those expectations.