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Branding

Considerations When Rebranding

A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.

Branding

Understanding Brand Positioning

To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.

Branding

Why You Should Rebrand

When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.

Addy Awards

News

TBL wins five ADDY Awards

We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”

Branding

What’s a Brand?

Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.

News, Branding

The Burger King Redesign: Through the Lens of The Brand Leader Team

When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.

Branding

How Often Should My Company Rebrand?

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.

Branding, Social Media

Emotionally Connecting with Brands

Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.

News

TBL Adds Senior Leadership, Promotes Two

The Brand Leader hires Ashley Galloway as Senior Brand Manager, and promotes Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.