Paid Search
At The Brand Leader®, our paid search strategies are purpose-built to capture high-intent users across platforms like Google, Bing, and YouTube—combining smart bidding, structured account design, and real-time optimization to drive performance from click to conversion. We don’t just run ads—we craft scalable, brand-aligned systems that deliver relevant, memorable, and measurable results.
Paid Social
Paid social isn’t just boosting posts—it’s precision marketing across platforms like Meta, TikTok, LinkedIn, and Pinterest, designed to reach the right audience with scroll-stopping creative at every stage of the funnel. At TBL, we engineer paid social like a performance lab: segmenting audiences, tailoring content by platform, and optimizing relentlessly to convert curiosity into clicks, and clicks into customers.
PROGRAMMATIC DISPLAY
Programmatic and display advertising let us target with precision and scale with style—serving the right message, to the right audience, at exactly the right moment. At TBL, we combine smart strategy, dynamic creative, and constant optimization to craft campaigns that don’t just run—they perform.
Marketplace/Retail Media
Marketplaces like Amazon and Walmart aren’t just storefronts—they’re power plays where smart brands show up, stand out, and convert like mad. At TBL, we blend automation, AI, and creative precision to turn retail media into a high-performance engine that makes your products impossible to ignore.
MEDIA PLACEMENT
We don't just buy ads—we orchestrate brand moments. Strategic media placement that puts your message where your audience actually lives, thinks, and buys. From traditional powerhouses to emerging platforms, we craft campaigns that cut through the noise and stick. Because throwing money at Facebook isn't a strategy—it's expensive wishful thinking.
Influencer Marketing
Influencer marketing at TBL is all about pairing your brand with the right voices to build authentic trust, not just impressions. We craft campaigns that feel real, perform hard, and let creators do what they do best—connect and convert.
Traditional/Print
Print isn't dead—it's just selective about who it works with. We create campaigns that leap off the page and into people's minds, whether it's direct mail that actually gets opened, magazine spreads that stop the scroll, or out-of-home that makes commutes less boring. Strategic placement meets killer creative to turn analog into ROI.
OOH
Billboards, transit ads, digital displays—we put your brand where eyeballs can't escape it. But we're not just carpet-bombing highways with your logo. We strategically place messages that hit people in the right mindset, at the right moment, in the right place. Because the best OOH doesn't just get seen—it gets remembered.
OTT/Streaming
Your audience cut the cord, but they didn't cut their attention spans. We craft streaming campaigns that feel native to the platform while staying true to your brand. From connected TV to premium streaming placements, we make sure your message lands when viewers are actually engaged, not reaching for their phones.
The Brand Leader captured our voice and how we wanted to position us in the marketplace going forward.
When we first saw our logo we where blown away. We were blown away by the story behind it [...] It is a perfect logo to represent our voice and who we are. Students loves us. They find us and they say you have a great new website, that it's user-friendly and the experience is so much better than it ever was.
Sandra von Eschenbach / NITA
