Marketplace Dominance
73% of shoppers now start their product search on retail marketplaces (like Amazon, Walmart, and Target) rather than Google or brand websites
Mobile Advantage
Mobile-first creative sees a 40% higher click-through rate on marketplace ads compared to static or desktop-first creative
Personalized Impact
79% of digital shoppers say they’re more likely to purchase from brands that serve them personalized marketplace ads based on their shopping behavior
Retail Influence
Retail media ads now influence over 55% of all online purchases, making them one of the top touchpoints in the path to purchase
Marketplace Campaigns
Performance-Driven. Creativity-Led.
Retail and marketplace advertising? It’s a complex beast. Between Retail Media Networks popping up like weeds, messy measurement standards, privacy crackdowns, AI growing pains, and a flood of platforms, brands are juggling chaos. The winners? They’ll be the ones who outsmart the clutter—leveraging first-party data, mastering cross-platform metrics, and using AI to make it all sing. The rest? Lost in the noise.
Alignment
Know exactly who you’re talking to, then lock your goals in tight with what the platform actually does best. Anything less? That’s just noise.
Presence
Craft irresistible content and fine-tune your marketplace presence so your products are easy to find, impossible to ignore, and primed to convert.
Optimization
Track like a hawk, analyze like a pro, and fine-tune relentlessly—while keeping your marketplace moves synced with the rest of your brand playbook for maximum impact.
Performance-Driven Marketplace Creative
Designed to Convert.
Built to Scale.
Driving conversions on retail platforms takes more than visibility — it requires smart creative, mobile optimization, and the social proof shoppers rely on.
At The Brand Leader, we know high-quality creative isn’t optional — it’s the difference between blending in and owning the marketplace. Killer visuals and copy don’t just grab attention; they build trust, elevate the user experience, and drive the kind of engagement and conversions that make your ROI sing. In a crowded space, great creative isn’t a nice-to-have — it’s your ticket to dominate.
ADDRA Labs: Building a foundation for performance
Human Energy Labs created ADDRA Labs to be help endurance athletes get the most optimal balance of protein and leucine post exercise. Our job? Help bring ADDRA’s mission to life with scroll-stopping creative and strategy that converts at every touchpoint.
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Impressions
Media Impressions
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Increase YOY
Of overall traffic
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Average CTR
Of all paid search ads
Systems built for clicks, conversions, and category growth.
Great brands don’t just show up on marketplaces—they win them. We create marketplace strategies that fuse bold storytelling with real performance, designed to scale across platforms.
Set clear objectives
Define what success looks like — brand awareness, conversions, market share, or ROAS targets. Without a clear goal, you risk wasting budget.
Know your audience and segment smart
Understand customer profiles, shopping behavior, and intent. Build precise segments that let you target effectively on each platform.
Build high-impact listings and creative
Your product pages should feature sharp images, compelling descriptions, strong calls-to-action, and mobile-optimized design. Treat them like your storefront.
Align platform and ad strategy
Customize your approach for each marketplace. Choose ad formats, bidding models, and placements that fit the platform’s strengths.
Set up tracking and analytics.
Implement tracking tools, define KPIs, and monitor the metrics that matter most: clicks, conversions, ROAS, and share of voice.
Launch, monitor, and optimize
Go live, monitor performance continuously, test variations, adjust bids and budgets, and refine to improve results.
Coordinate with your cross-channel strategy
Ensure your marketplace campaigns align with your other digital marketing efforts to create a consistent brand experience.
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The Brand Leader understood our goals, elevated our message, and delivered results that exceeded expectations—across the board. They didn’t just launch a campaign—they helped us redefine how we connect with our audience. And the results spoke for themselves."
Matt Schuster / Co-Founder, ADDRA Labs
Take your digital marketplace to the next level
Let's get this ball rolling.
Let's build something that's Impossible to Forget™.
