Create A New Brand
Great brand creation requires a structured process.
Creative agencies win awards; Branding agencies win market share.
Marketing doesn’t exist to win creative awards; its purpose is to drive sales, profitability, and growth.
Our structured 90-120 day process begins with a formal brand assessment & discovery, includes several proprietary brand tools and exercises, and ends with the launch of specific, mutually-agreed upon deliverables. This often includes some or all of the following: new name, logo (primary and sub-brand offerings), brand voice, brand standard guidelines, website, digital assets, and other critical elements.
Yes, we’ve won awards for our creative work, but we don’t celebrate when clients says they love our work; we do that when the market responds and clients win market share.
Challenge the status quo.
We don’t believe creativity in marketing is art. That’s why painters & sculptors exist and work alone. Consistently clever, attention-grabbing, ROI-driven marketing happens when the environment within which it’s created has the right boundaries established, and a team is challenged to collaborate, think differently, question the status quo, and share ideas. Sustaining it requires a commitment to constantly learn and adapt as consumer behaviors, markets and competition change.
We hate surprises…
So here’s what to expect.
How much does it cost & how long does it take?
We hate surprises as much as clients do, so we prefer to set expectations up front. Great brands require a great process, great talent and great communication, including time for a project to breathe and allow for collaboration between our teams. Because of that, expect a 90-120 day process start-to-finish, and a range of $25,000-$50,000 including typical deliverables like several mentioned above (logo, site, etc). It won’t be less than that range, but of course can (and has) run higher depending on the specific SOW and scope of deliverables that we agree on together.