We review everything from your logo and website to your print collateral and social media accounts — how you to connect with people around the world. Then we look at your product offering, your audience, the competitive landscape and your strengths and weaknesses. As part of our evaluation, we spend time researching your key competitors and recording critical observations about the potential implications of their branding efforts. After reviewing your current brand presence and contrasting it with your competition, our team will highlight your primary challenges.
Once we have a firm understanding of your business, challenges and orientation in the marketplace, we begin the branding process. IT’s in this stage where we’re concept and strategize name, if applicable, and begin the sketch work for what will become your logo. Our copywriters and senior strategists will be busy simultaneously working on your tone of voice, brand story, values and positioning. It’s in this crucial step where the birth (or rebirth) of brand starts to materialize.
After we move from our recommendations of your brand and the direction of your look and feel, it’s time to extrapolate that to all your touch points: business cards, PowerPoint templates, collateral, signage and heck, even your van or truck wraps. Concurrently, our UX team will be focusing on translating our early phase work into your future web site’s wireframes — the foundation on top of which the design layer will sit. For e-commerce sites, it’s here where we’ll codify the user journey onto the checkout. This design phase has multiple check-ins with your team to ensure partnership throughout the process.
We have our assets, new site and all your brand guidelines finalized. It’s time to introduce your new brand to the world. But how? Our brand strategists will align your business goals with the right timing of your new launch and formulate your launch plan. Sometimes this is a simple “thief in the night” swap, and sometimes it’s much more involved.
For larger SAAS and e-commerce sites, we plan the switchover to include all QA testing upfront, and then all the pertinent integrations: DNS settings, ERP integration, warehouse and shipping management software, and payment gateway. This ensures a seamless experience for your customers.
Once the branding process is finished, we don’t have to be. Our ongoing thought-leadership and help with additional marketing support, digital marketing strategy, social media management, web site enhancements, video and photo shoots, public relations and more help not only solidify your position in the market but help to continually refine it. It’s in this stage where we also help on digital reporting and analytics, helping to prove our your brand value through data.