The World of Medicine

Branding and Marketing for MedTech & Healthcare

You’re going to change the way healthcare is provided. We’ll help you craft and share a powerful brand story of how, where, and who you impact, to compel your audience to act, lifting you to lead in your market.

MedTech & Medical Device Providers & Platforms

Working with The Brand Leader has propelled our business forward.

They've made us look very marketable and professional. The website makes us look like an established brand. The new logo gives us a fresh look, and slogans and the tradeshow sign give us a lot of credibility."

James Tarala / Simpliphy

iTrust branding
MED TECH & MED DEVICE

Building an unforgettable healthcare brand is no easy task — and maintaining its market position is an ever-changing process.

A brand is the series of promises you make to your healthcare audience. It’s the story of healthier patients, efficient processes, and treatments so effective they replace the standard of care. Unforgettable branding and consistent, measurable, well-thought out marketing activation can help you change the trajectory of your company, and change patient lives.

We’ve invested in deep healthcare industry leadership and expertise at our agency because we know that health care and medical marketing require deep insights to face unique challenges. Value-based purchasing, key opinion leaders, and multi-persona targeting aren’t easy to face alone, so we align with clients as a trusted partner to navigate the complexities of these initiatives.

As a healthcare brand, we believe you offer more than a product or service — you save lives and improve the quality of life for those you serve. You make a positive impact, so we want to help you reach as many people as possible.

A Thorough Process to Standardize and Elevate your Brand for All Stakeholders

We start by conducting a thorough brand assessment and discovery. This includes carefully designed brand tools and exercises to understand your audience, product, and value proposition, culminating with the launch of specific deliverables. For many clients, this has included new product naming, primary and sub-brand logo family (with a cohesive decision on brand and sub-brand standard architecture), brand voice and guidelines, website, digital assets and footprint, content strategy and curation, and other critical elements.

From there, our on-brand marketing support can help with product launches, lead generation, events, KOL guidance, PR and media activations, and more.

Sure, we’ve won several awards for our creative work. But success doesn’t come with the approval of industry experts — it comes when the market responds and our clients gain market share.

It’s not easy to stay at the forefront of the ever-changing healthcare industry. You need a proven partner who understands your brand and the challenges ahead. That's where we come in. We’ll work alongside you and your team, always focusing on helping you achieve your goals.

Talk to Us

North Central Family Medicine business cards and branding
Medical branding
MEDICAL PROVIDERS & PLATFORMS

Strategic Marketing, Branding, and PR for Medical Providers & Platforms.

We don’t just transform branding and marketing for healthcare companies — we  help them stand out to patients as the their preferred provider. Our work with medical brands has expanded their reach to positively impact patients.

It’s not easy to stay at the forefront of an evolving healthcare industry. You need a proven partner who understands your brand and the challenges ahead, to work alongside you and your team, always focusing on helping you achieve your goals.

We believe that consistently clever and attention-grabbing marketing for healthcare brands comes from diverse minds collaborating for boundless creativity. Our team constantly finds new ways to push envelopes and meet the needs of a changing healthcare marketplace — all while creating well-positioned brands that are impossible to forget.

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To secure and grow market share, effective and consistent marketing takes a lot of work and diverse expertise. We’re here to help.

Great healthcare brands know that to be effective, they must clearly and creatively communicate the brand at every touchpoint: to patients, visitors, vendors, staff, and their community, in their authentic brand voice.

That means lots of research, thought leadership, planning, and energy go into positioning a healthcare brand for long term success. We're happy to walk you through what's entailed, timelines, budgets, and more. Just schedule some time with our Health Care Marketing leadership to explore how we can partner together.

It’s not easy to stay at the forefront of the ever-changing healthcare industry. You need a proven partner who understands your brand and the challenges ahead. That's where we come in. We’ll work alongside you and your team, always focusing on helping you achieve your goals.

Chat with Us

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Amazing Brands. Amazed Clients.

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Connect with us. Let's Build Something Unforgettable.

With over 20 years of experience in the MedTech and Healthcare industry, we understand the nuances of your market. Together, we can create something unforgettable.

  • A unique, ownable brand position
  • Best-in-class brand visual identity and messaging
  • Events, experiences, and brand activations
  • Targeted ad campaigns

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Let's create what's impossible to forget.

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Strategy, branding, design, digital experiences, and PR to help you craft an unforgettable brand.