Insights

Branding / Jun 6, 2024

Creative Brand Extensions That Worked

Chris Heuvel

Chris Heuvel

Sr. Creative Director

Branding / Jun 23, 2024

Creative Brand Extensions That Worked

When Doritos launched its first foray into the world of…

News / Jun 11, 2024

Say It Your Way: Crafting a Brand Voice That Gets Noticed

Have you ever said, “That doesn’t sound like them,” when…

News / Jun 4, 2024

Why Micro-Influencers Are the Future of Marketing (and How to Get Started)

By Sara Tressler In the current digital landscape saturated with…

News / May 23, 2024

Honkaku Spirits Partners with The Brand Leader to Bolster Brand Creative and Increase Digital Presence

The Brand Leader will spearhead development of brand positioning, creative…

Branding / May 22, 2024

How Outdoor Brands Can Stand Out Beyond Performance: Values, Community, & Purpose

While most outdoor companies understand the importance of storytelling, many…

Wine & Spirits / May 16, 2024

Affiliate Marketing for Wine Brands: Key Insights from an Industry Leader

Affiliate marketing can be a potent tool for wine brands…

Digital/Social / Apr 25, 2024

Breaking: The TikTok Ban Sends Shockwaves Across the Social Media Landscape

How can brands like yours adapt their social media strategy…

Branding, Wine & Spirits / Apr 11, 2024

Wine Label Design: How to Create a PR-Worthy Wine Label

In the world of wine, a captivating label is often…

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Wine & Spirits / Mar 12, 2024

A Guide to Wine Trade Show Success in 2024

For wineries looking to expand business beyond direct-to-consumer and regional…

Wine & Spirits / Mar 12, 2024

The Unstoppable Rise of Low- and No-Alcohol Beverages

In a world where wellness takes center stage, the rising…

Branding / Jan 26, 2024

AI in the World of Branding

Real Talk About Artificial Intelligence AI has been around for…

Branding / Jan 10, 2024

The Brand Genius of Taylor Swift: Strategic Launches, Easter Eggs, and Calling Her Shots

There’s something unmistakable about Grammy® Award–winning artist Taylor Swift. It’s…

Branding / Jan 4, 2024

The Pantone Color of the Year and the Powerful Persuasion of Color

After only 30 days since the much-anticipated announcement of the…

Wine & Spirits / Dec 18, 2023

Wine Critics & Scoring – What Should Your Strategy Be?

While wine connoisseurs have been giving their personal reviews for…

Wine & Spirits / Dec 5, 2023

How To Make Your Wine Brand More Attractive to Distributors

In the competitive world of wine distribution, your brand’s appeal…

News / Dec 5, 2023

Revolutionizing Athletic Training: Humango Unveils the Enhanced Hugo with ChatGPT Integration

Creating A Greater Personalization to Meet Training Goals Boulder, CO,…