Insights

News / Nov 11, 2022

Outside Magazine names TBL 11th Best Places to Work 

Richard George

Richard George

Director, PR

News / Nov 11, 2022

Expanding our Capabilities, TBL Continues Rapid Growth

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Kyle Duford

Executive Creative Director

News / Jan 23, 2023

Ad Age Names The Brand Leader to Exclusive 2023 Best Places to Work

GREENVILLE, SC, January 23, 2022 – The Brand Leader (TBL),…

Branding / Jan 23, 2023

What’s It Take To Be One of the Best Places to Work?

It’s More Than Coffee, Bagels, and Unlimited Time Off Against…

Branding / Jan 12, 2023

10 Key Steps to Rebranding in 2023

A rebrand is a change in brand identity for your organization. It covers all aspects of what makes a brand, including identifying competitors, establishing vision and mission, and clarifying voice and tone.

Podcasts / Dec 20, 2022

Simon Mottram of Rapha

It is not every day that a brand guy is CEO, but when it happens, it can yield some truly incredible results. Simon Mottram is the Founder and CEO of this iconic hero brand…

News / Nov 9, 2022

Outside Magazine names TBL 11th Best Places to Work 

For the second consecutive year, The Brand Leader (TBL) has…

News / Nov 3, 2022

Expanding our Capabilities, TBL Continues Rapid Growth

The Brand Leader (TBL), a premier advertising and marketing agency,…

Podcasts / Sep 20, 2022

Jean-Luc Diard of Deckers X Lab & HOKA

Selling happiness, not shoes. Deckers X Lab is an experiment…

News / Sep 19, 2022

11 awards won in the 2nd annual NYX Awards

Four Grand Prize awards and a Gold for Advertising Agency…

Great names are hard. Luckily, we're here to help.

In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.

Download The Guide

Podcasts / Jul 20, 2022

Tim Moxey of nuun Hyrdation

  A lifelong entrepreneur and athlete, Moxey has notably founded…

News / Jul 7, 2022

“Best Places” award goes to The Brand Leader for second straight year

TBL was named for the second consecutive year as a…

News / Mar 23, 2022

11 new staff added, and two more promoted

Agency adds experience to Digital, Creative, Interactive, and Account Services…

Podcasts / Mar 20, 2022

Chris Carmichael of CTS

Team 7-Eleven. Lance Armstrong’s coach. US Cycling Hall of Fame…

Podcasts / Nov 20, 2021

Eric Zaltas of PowerBar

If you’re an athlete or have any interest in sports…

Branding / Nov 17, 2021

Breaking Down a Brand Audit

A brand audit is a way to define the strengths and weaknesses of your company’s overall brand strategy and give you actionable takeaways for improving.

News / Nov 9, 2021

TBL Named one of Outside Magazine’s Best Places to Work

The Brand Leader was named an honorable mention in Outside Magazine’s 2021 Best Places to Work. Outside Magazine has been naming companies to this list since 2007.

Branding / Oct 14, 2021

Finding Your Brand Voice

Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.