
The Brand Leader™ /
We are a brand-first creative agency
specializing in advertising, brand, & design
that connects brands with customers in game-changing ways.
With over 1,000 brands served in over 23 years internationally, we pride ourselves
on delivering the same attention to any brand across the country.
WHAT WE DO /
Create
Brand
Moments
Our Services
Brand Strategy is the plan that gives legs to the specific goals that come out of the business. A clearly defined — and eventually, executed — brand strategy can have a pervasive effect on the entire business. It’s the thread between the brand itself and how/when it connects to your consumer’s needs. Read more »
LATEST NEWS & INSIGHTS /
GREENVILLE, SC, January 23, 2022 – The Brand Leader (TBL), has been awarded one of the advertising industry’s most prestigious…
It’s More Than Coffee, Bagels, and Unlimited Time Off Against a backdrop of fierce competition for a tight talent pool,…
A rebrand is a change in brand identity for your organization. It covers all aspects of what makes a brand, including identifying competitors, establishing vision and mission, and clarifying voice and tone.
01
Research &
Insights
02
Branding
Process
03
Design &
Execution
04
Launch &
Strategy
Beyond the
BrandworkTM
The Stages /
Research & Branding
- Brand Strategy
- Brand Naming
- Brand Voice & Tone
- Color Palettes
- Typography
- Logos and Identity
- Brand Guidelines
Design
- Business Cards
- Letterhead/ID Systems
- Brand Comms
- PowerPoint Template(s)
- Environmental Branding
- Add’l Marketing Collateral
Requirements
- Content Load Document
- Visual Sitemap
- UX/UI Design (Wireframes)
- High Fidelity Design Comps
- Requirements Documentation
Development
- QA and testing
- Technical SEO Best Practices
- Google Properties Installation
- Tag Implementation
- SSL Certificate
- Launch Plan
- Hosting Plans Available
Beyond the BrandworkTM
- Digital Marketing
- Analytics and Reporting
- Social Media Strategy & Design
- Onsite Optimization and A/B Tests
- Additional Marketing Support
- Brand Guardianship
- Ongoing Strategy