Who We Are /
WHAT WE DO /
Creating Brand
Connections
By Design
Our Services
Brand Strategy is the plan that gives legs to the specific goals that come out of the business. A clearly defined — and, eventually, executed — brand strategy can have a pervasive effect on the entire business. It’s the thread between the brand itself and how/when it connects to your consumer’s needs.
A lot of the intangibles of branding — values, positioning, tone of voice, competitive analysis, etc. — are actually some of the most important. Without a core sense of the brand itself, nothing else really matters in the process. It’s why this step is paramount.
Your brand’s identity is the outward facing look to your customer (and potential customers). This can be your logo, colors, typeface, web site and more. A great strategy coupled with a well-designed identity has the potential of being a disruptive — and eventually, a great — brand.
Putting it all together is where the magic happens. Connecting your brand to your tools encompasses all the teams, from integrating the web site, to preparing your staff to receive their new collateral. A smooth integration and launch process is key to any re-brand.
01
Research &
Insights
02
Branding
Process
03
Design &
Execution
04
Launch &
Strategy
Beyond the
BrandworkTM
The Stages /
Research
- Brand Audit
- Competitive Analysis
- Audience Profiles
- Business Objectives
- Data & Metrics Analysis
- Touch-point Analysis
Branding
- Brand Workshop
- Brand Strategy
- Brand Naming
- Brand Hierarchy
- Brand Architecture
- Brand Voice & Tone
Design
- Brand Identity Design
- Website Design
- Brand Guidelines
- UI and UX Design
- Environmental Design
- Marketing Collateral
Launch
- Brand Launch
- Brand Leadership
- Ongoing Employee Engagement
- Marketing Campaigns
- Brand Measurement & Review
- Brand Guardianship
Beyond the BrandworkTM
- Digital Marketing Plan
- Analytics & Reporting
- Social Media
- Onsite Optimization/A-B Tests
- Ongoing Collateral Creation
- Additional Marketing Support
Research
- Brand Audit
- Competitive Analysis
- Audience Profiles
- Business Objectives
- Data & Metrics Analysis
- Touch-point Analysis
Branding
- Brand Workshop
- Brand Strategy
- Brand Naming
- Brand Hierarchy
- Brand Architecture
- Brand Voice & Tone
Design
- Brand Identity Design
- Website Design
- Brand Guidelines
- UI and UX Design
- Environmental Design
- Marketing Collateral
Launch
- Brand Launch
- Brand Leadership
- Ongoing Employee Engagement
- Marketing Campaigns
- Brand Measurement & Review
- Brand Guardianship
Beyond the BrandworkTM
- Digital Marketing Plan
- Analytics & Reporting
- Social Media
- Onsite Optimization/A-B Tests
- Ongoing Collateral Creation
- Additional Marketing Support