We Create and
Lead Brands.

We specialize in:

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  Strategy

  Brand Strategy is the plan that gives legs to the specific goals that come out of the business. A clearly defined — and, eventually, executed — brand strategy can have perverse effect on the entire business. It’s the thread between the brand itself and how/when it connects to your consumer’s needs.

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  Branding

  A lot of the intangibles of branding — values, positioning, tone of voice, competitive analysis, etc. — are actually some of the most important. Without a core sense of the brand itself, nothing else really matters in the process. It’s why this step is paramount.

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  Design

  Your brand’s identity is the outward facing look to your customer (and potential customers). This can be your logo, colors, typeface, web site and more. A great strategy coupled with a well-designed identity has the potential of being a disruptive — and eventually, a great — brand.

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  Integration

  Putting it all together is where the magic happens. Connecting your brand to your tools encompasses all the teams, from integrating the web site, to preparing your staff to receive their new collateral. A smooth integration and launch process is key to any re-brand.