Sr. Director, PR & Integrated Marketing

Kelly Blake

With decades of brand strategy and PR expertise, Kelly ensures our brand communications campaigns are integrated all aspects of marketing.

 Some brands she's worked with
adidas, Balega, Clif Bar, Deer Valley, DPS, GoLite, GU, Houdini, Interbike, JanSport, KEEN Footwear

Oakland, CA

Alma Mater
University of Oregon


Kelly-bio copy

Kelly brings extensive communications and leadership experience in the corporate, outdoor, beverage, and CPG markets to her role as TBL’s Director of PR and Integrated Marketing. Or as we like to call it: "her track record of success."

Working on both the client and agency sides of the business, Kelly has consistently demonstrated her flair for crafting compelling media strategies and captivating storytelling and acted as the driving force behind B2B and B2C marketing campaigns for some of the world’s most recognizable brands.

Her career highlights include work with companies like adidas, Clif Bar, Marmot, Interbike, Pearl Izumi, Mount Gay Rum, and Wyoming Whiskey — to name just a few. Along the way, she has proven herself to be a subject matter expert in the outdoor and sports industries who has a remarkable ability to communicate in a way that connects brands with consumers.

During five-year stints at Verde Brand Communications and Outside PR, Kelly honed her craft and showcased her media relations and business development expertise, specializing in the outdoor, ski, bike, and wellness sectors.

Kelly graduated from the University of Oregon with a degree in Telecommunications and Film, and she currently lives in California’s Bay Area with her family and two adventurous cats. When she’s not busy helping clients clarify their messaging and reach their target audiences, you’ll probably find her running, hiking, or returning serves on the pickleball court.