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Naming Brands

Great names are hard.Luckily, we’re here to help.

To build a great brand we first help create the brand positioning and architecture. This all happens before we name the brand, which is one of the most noticeable, but not the most important, bit. Here in the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.

As a companion to the Ultimate Guide to Rebranding, you’ll learn that a name is just a label. It doesn’t mean anything alone, but once embued with personality, experience, history, and stories it will be not only your calling card and your internet address but also it will start to become, among other things, your brand.