Jeff Gordon:
Driving Life Change

Jeff Gordon

Raising the Bar on Fundraising

When you get the chance to collaborate with a four-time NASCAR champion and member of the NASCAR Hall of Fame, you take it. Each year, NASCAR legend Jeff Gordon hosts his Corvette for a Cure fundraiser to support the Jeff Gordon Children’s Foundation, and the money raised during this annual sweepstakes goes toward treating childhood cancer. In preparation for the event, Jeff approached The Brand Leader looking for dynamic photos and videos of the fundraiser’s prize — a 2023 Chevrolet Corvette 70th Anniversary Edition Stingray convertible. Leaping at the opportunity to be part of an exciting project that supported such a worthy cause, our photo and video team, TBL Studios, worked with Gordon and his crew to capture the iconic power and styling of this modern version of the classic American sports car.