The Hahn family played a leading role in Santa Lucia Highlands viticulture for over 40 years. When Nicolaus (Nicky) Hahn, first purchased land in the 1970s, he was keen to see its potential as a renowned wine region and led efforts to officially establish SLH as an official AVA. They grew to become owners of one of the largest shares of planted vines in the area. The goal was always to produce distinctive wines worthy of competition on a global scale. By 2014, the Hahn family knew it needed to take the next step to raise their own reputation to achieve their goals, tapping Benson Marketing Group to lead them in this process.
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