Partnering with an Agency
In addition to expanding and refocusing Spero’s brand identity, McKay credits The Brand Leader’s consulting, insights, and marketing strategies for giving him peace of mind and an increased ability to investigate new opportunities.
“As CEO of an organization this size, one of the biggest challenges I see is our key people being spread too thin. We get so caught up in day-to-day activities that we don’t have time to reflect and tell our story.” McKay continued, “We’ve always been good at execution, but we’ve lacked higher-level strategic thinking and guidance about what we could or should be doing. The confidence that I have knowing that someone else is paying attention to our brand, caring about how we look, and identifying new avenues we should be pursuing — that’s invaluable.”
Spero has realized a strong ROI from partnering with The Brand Leader.
Citing the ongoing benefits of the partnership, McKay said, “The quality and consistency of work is much higher across the board now. It’s given our marketing director the confidence that every initiative will be handled at the highest level. We get quality we can rely on, consistency we can count on.” He added, “If I had to go out and hire top-notch graphic designers, developers, copywriters, and creative directors, the cost would quickly outpace the investment we’re making with The Brand Leader.”