Ideas on Brand Strategy, Creative, Media, and Growth
Marriott built their own booking engines years ago. That decision quietly became one of the biggest competitive advantages in hospitality.
August 12, 2026
In 2026, marketers in manufacturing face more competition, smaller audiences, and higher stakes.
August 5, 2026
If you're the client, you're the last to know. There's a version of the story the press release always tells...
July 23, 2026
What makes selling wine or spirits different from other ecommerce? Alcohol ecommerce operates under constraints most categories do not face. Age verification, state-by-state compliance, fulfillment complexity, and premium brand expectations shape…
As we move through 2026, one truth about social media has become increasingly clear: audiences are prioritizing authenticity over automation. There’s real pressure inside marketing teams to move faster and do more. AI promises efficiency and scale.…
Every August, something magical happens in America. Not back-to-school shopping (though that's close and magical for parents). Not the final gasps of summer vacation. No, it's the moment when a nation collectively loses its mind over a coffee drink…
August 25, 2025
When One Woman Becomes a Global Brand Signal: The Taylor Swift Phenomenon Taylor Swift transcended music during The Eras Tour and has become the ultimate cultural currency. I believe brands can learn from her stranglehold on our universal collective…
Welcome to the New Wild West of Ecommerce Strap in. Ecommerce just took a hard turn into unfamiliar territory, and if you're not paying attention, you're going to wake up six months from now wondering who stole your traffic. OpenAI’s announcement…
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