The World of Medicine

MedTech & Healthcare

You need an engaging brand story communicated through exceptional design to make a lasting impression on your audience. Once that’s in place, you have the strong foundation it takes to rise to the top of the marketplace.

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Building unforgettable healthcare brands is no easy task.

We throw around the word “brand” a lot, but what does it really mean? Is it a logo or a set of standards? Yes — and so much more. If you’re thinking about starting a brand from scratch or rebranding your current one, especially in the healthcare space, a lot goes into that decision. The most memorable brands know that effective branding requires clear, creative, and strategic communication at every touch point.

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For years, our team has worked alongside medical brands to create unforgettable brand work that helps them reach even more people.

We’ve helped hundreds of brands in different industries, and we know each one brings something unique to the table. As a healthcare brand, you offer more than a product or service — you save lives and improve the quality of life for those you serve. You make a positive impact, so we want to help you reach as many people as possible.

We start by conducting a formal brand assessment and discovery, which includes several carefully crafted brand tools and exercises and ends with the launch of specific deliverables, often including a new name, logo (primary and sub-brand offerings), brand voice, brand guidelines, website, digital assets, and other critical elements.

Our marketing service offerings extend beyond the launch of your brand or website. We provide personalized marketing support through SEO work, paid search and social, blog writing, digital marketing, and more.

We’ve won several awards for our creative work. But we know that success doesn’t just come with the approval of industry experts — it comes when the market responds and our clients win market share.

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Strategic marketing for medical providers & platforms

One of the best parts about working with healthcare companies is that we don’t just transform their brands — we help them make a difference in the lives of people from all walks of life. Our work with medical brands has allowed them to expand their reach and connect with more individuals and families on the local and national levels.

Creative marketing isn’t like traditional art. Painters, sculptors, poets, and traditional artists tend to work alone, but consistently clever and attention-grabbing brand work comes from strategically established boundaries and boundless collaboration. Our team is constantly finding new ways to push the envelope while shifting to accommodate the changing marketplace — all while creating brands that are impossible to forget.

It’s not easy to stay at the forefront of the ever-changing healthcare industry. You need a proven partner who understands your brand and the challenges ahead. That's where we come in. We’ll work alongside you and your team, always focusing on helping you achieve your goals.

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Mental Wellness Branding

Great brands take a lot of work. Luckily, we're here to help.

MANY BUSINESSES AND people aren't familiar with what a brand really is — a logo? A set of standards? — well, all of it and more. When you're considering a rebrand, lots can go into it. Great brands know that to be effective, especially during a rebrand, they must clearly and creatively communicate the brand at every touchpoint, in a unique and meaningful way, and in their authentic brand voice.

That means lots of documents, thought leadership, and energy go into making (and remaking) a brand. Here, you can download our Ultimate Guide to Rebranding, where we'll walk you through what's entailed, timelines, budgets, and more. Plus, we'll help you locate your next branding agency and what you should look for in a partner. Finally, we'll showcase common pitfalls to be wary of.

Working with The Brand Leader has propelled our business forward.

They've made us look very marketable and professional. The website makes us look like an established brand. The new logo gives us a fresh look, and slogans and the tradeshow sign give us a lot of credibility."

James Tarala / Simpliphy