Sr. Director, Digital

Evan Lyendecker

Evan is a passionate and proven "digital-first" marketing professional, dedicated to providing strategic and creative leadership to push brands forward.

Digital Certficiations
Google Search, Display, Video, App, and Measurement Mailchimp Certified

Hopper from Stranger Things

Columbus, OH



With extensive in-house, agency, and freelance experience, Evan has a knack for working with fresh and meaningful brands, with a special focus on the outdoor industry.

Evan seeks to lead digital marketing efforts with memorable brand experiences that drive growth through data-driven strategies, cutting-edge tactics, and engaging content. We firmly believe Evan is the beginning of a new generation for The Brand Leader, that the future of our business revolves around digital.

We can confidently say that Evan has brought a new perspective to our team and is advancing us forward into a new season. Not to mention, he's an all around great guy, and a fantastic friend.

When not in work mode, you can find Evan fly fishing a trout stream or adventuring with his wife and son.


Read the Latest Insights from Evan

Wine & Spirits / March 12, 2024

A Guide to Wine Trade Show Success in 2024

For wineries looking to expand business beyond direct-to-consumer and regional...

Wine & Spirits / March 12, 2024

The Unstoppable Rise of Low- and No-Alcohol Beverages

In a world where wellness takes center stage, the rising...

Branding / January 10, 2024

The Brand Genius of Taylor Swift: Strategic Launches, Easter Eggs, and Calling Her Shots

There's something unmistakable about Grammy® Award–winning artist Taylor Swift. It's...