Digital/Social / Oct 18, 2023
Google’s New Checkout Feature: Revolutionizing the Game for Shopify Brands
In the ever-evolving digital landscape, staying one step ahead is…
Thread Counts: Why agencies need to pay attention to Meta Threads
Just this morning, Meta launched “Threads,” their short-character social media…
Waste Management: Turning Byproducts Into Products
Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.
Digital/Social / Jun 16, 2021
Branded & Non-Branded Keywords: What Are They and Why Do They Matter?
Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?