Inspired By The Desert


Performance and Impact. By Design.

When a fourth-generation bootmaker set out to blaze a new trail in the footwear industry, he drew inspiration from the breathtaking beauty and rugged resourcefulness of the desert. With groundbreaking boot designs and a deep-rooted commitment to sustainability, he and his team turned to The Brand Leader to create a brand identity that would move others to embrace extremes and make a positive impact on the world around them.