The Bear is Born
When the National Investigative Training Academy came to us to talk about a rebrand, we first suggested a name-change. After numerous suggestions, we ended up merely shortening the name down its former acronym: NITA.
With their national headquarters in Orlando — in Native American Choctaw land — our research team discovered that “nita” means “bear” in their native tongue. Bears also have amazing night vision, and a keen sense of smell. So much so, that you may think of them as the ultimate surveillance animal.
The new NITA look was born.