Building a strong brand foundation
For over three decades, Safety Plus had been making safety management easier to accomplish by providing software, services, and staffing that solve the most challenging issues facing safety managers and business owners. But the biggest challenge that Safety Plus was facing was how to differentiate themselves from their competitors. After a deep dive into a competitive analysis, we uniquely positioned Safety Plus as Sage brand archetype. This unique approach laid the foundation for their rebrand, updated visual identity, elevated brand voice, and completely restructured and redesigned website that established them as the leader in the industry.