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Wine & Spirits / Jul 12, 2020

5 Hacks for Selling Wine Online

The Brand Leader

The Brand Leader is the largest U.S. seller of wine online. So how do you stand apart in a sea of wines?

Start by updating your wine branding information. The good news is this does not take long, based on our experience working with on various promotions.

1. Audit Your Brand Presence

First, audit the winery content already live on Type your brand name in the search box, scroll down to the horizontal image with your brand name, and click View all Products.

2. Gather Updated Content

a. Text: Gather wine reviews, wine notes, your latest brand summary, etc.

b. Images: Only send high-resolution images. You can include vineyards, people, bottle shots…whatever.

c. Video Files: Send links to video files on Vimeo or Dropbox; don’t send links to YouTube ( won't link to them) or WeTransfer (links expire).

d. Tagging: Call out how your wine should be tagged for filtering. For example, should it be tagged as ‘Green” (organic, sustainable, natural, etc.), or maybe under screw cap? You will find the tag options in the Size and Type and Fine Wine drop down menus. Also see this document for a handy checklist provided by (thank you!)

3. Email your Content to

Send one email per brand with your brand name and SKU in the subject line to Do not email spreadsheets with a list of wines and brands.

4. Encourage Your Best Consumers to Rate Your Wines

It takes 5 individual reviews to show a star rating for a wine, and these help drive sales. It's as simple as clicking the line of stars on the wine's page. Ask your club members to rate your wines.

5. Ask to Rate Your Wines

Wilfred Wong is’s Chief Storyteller. Email him at to determine if his schedule allows for reviewing your wine. His reviews are a filter search option, alongside those of other reviewing publications, like Wine Spectator.

Additional Tips

Scores: will include vintage-specific, public scores from Wine Spectator, Whiskey Advocate, Wine & Spirits, Robert Parker’s The Wine Advocate, Wine Enthusiast, Connoisseur’s Guide, Allen Meadows’, The Tasting Panel, Decanter,, Jeb Dunnuck, Vinous and Tim Atkin.

Retail Store Locators: If you have a store locator on your website, include a link to your brand page, not to the closest warehouse address.

SKU Updates: Your wholesaler can add new vintages, discontinue old vintages, etc. in the trade portal

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