Branding

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Branding, Digital/Social / Jul 6, 2023

Thread Counts: Why agencies need to pay attention to Meta Threads

Just this morning, Meta launched “Threads,” their short-character social media…

Branding / May 20, 2023

The Brand Genius of Taylor Swift: Strategic Launches, Easter Eggs, and Calling Her Shots

There’s something unmistakable about Grammy® Award–winning artist Taylor Swift. It’s…

Branding / Feb 21, 2023

Unlock the Power of Brand Archetypes

Brand archetypes are a set of universal, symbolic characters or personas that represent different aspects of the human experience. They’re a powerful tool for businesses to create a strong brand identity.

Branding / Feb 12, 2023

12 Great Commericals of the Past 30 Years

I love commercials. Always have. It’s one of the many reasons why I work in advertising today. Ever since I was a young boy, I craved advertising wherever I could find it to read (magazines), listen (radio), or watch (television).

Branding / Jan 12, 2023

10 Key Steps to Rebranding in 2023

A rebrand is a change in brand identity for your organization. It covers all aspects of what makes a brand, including identifying competitors, establishing vision and mission, and clarifying voice and tone.

Branding / Dec 23, 2022

What’s It Take To Be One of the Best Places to Work?

It’s More Than Coffee, Bagels, and Unlimited Time Off Against…

Branding / Nov 17, 2021

Breaking Down a Brand Audit

A brand audit is a way to define the strengths and weaknesses of your company’s overall brand strategy and give you actionable takeaways for improving.

Branding / Oct 14, 2021

Finding Your Brand Voice

Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.

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Branding / Sep 25, 2021

What are the 12 Brand Archetypes?

The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.

Branding / Apr 28, 2021

Choosing an Agency for a Rebrand

Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.

Branding / Apr 20, 2021

Rolling Out a New Brand

You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.

Branding / Apr 13, 2021

Budgeting Your Rebrand

When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.

Branding / Apr 7, 2021

Mistakes to Avoid During a Rebrand

While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.

Branding / Mar 30, 2021

Considerations When Rebranding

A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.

Branding / Mar 23, 2021

Understanding Brand Positioning

To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.

Branding / Mar 16, 2021

Why You Should Rebrand

When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.