Branding

We believe that power is gained by sharing knowledge, not hoarding it.

News, Branding

The Burger King Redesign: Through the Lens of The Brand Leader Team

Designed by the agency Jones Knowles Ritchie, the super-flat design…

Branding, Social Media

Emotionally Connecting with Brands

Do you ever think of how many brands you follow online? Which ones you do and why? We all have our favorites. But why do we follow them? Is it to feel a connection with what they stand for? To be a part of their conversation? To be a part of their tribe? To feel… wanted?

Branding

How Often Should My Company Rebrand?

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.

Branding

The Day We Became the Client: Our Rebranding Story

For 20 years, I led hundreds of clients through the rebranding process and saw their sleepless nights, their insecurities, and their long conversations with their business partners and clients.

Branding, Leadership

It’s Just Printing, What Could Possibly Go Wrong?

There’s nothing as disappointing—or as expensive—as a botched print job. Making sure every piece you produce lives up to your standards and positions your brand in the best light is too important not to have a dedicated, experienced team to handle for you, so you can stay focused on what you do best: building your business.

Branding, Social Media

What Does The Overhauled Facebook Feed Mean For Our Business?

As you’ve probably already heard, Facebook has officially announced several changes to their News Feed in an effort to promote “meaningful interactions” between users in a way that brings people together.

Branding

Is Being Different Deadly for your Brand Success?

Many times the pursuit of different goes into dangerous territory and bleeds over into decisions about what services to offer, how to offer them, and what sacred cows to sustain. The truth is, it’s not necessary to pursue difference for its own sake.

Branding, Web

How To Know When To Redesign Your Website

There’s nothing as disappointing—or as expensive—as a botched print job. Making sure every piece you produce lives up to your standards and positions your brand in the best light is too important not to have a dedicated, experienced team to handle for you, so you can stay focused on what you do best: building your business.

Branding, Leadership

The Do’s and Don’ts of Building Great Branding

Unforgettable brands are the result of setting clear expectations for customer experience, and then consistently meeting and exceeding those expectations.