Branding

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Branding, News / Feb 6, 2025

When Was the Last Time You Raised Your Prices?

The price of eggs is still on the rise, causing…

Medical & MedTech / Jan 27, 2025

The Power of ROI Calculators in MedTech Sales

If you aren’t leveraging an ROI calculator to demonstrate the…

Medical & MedTech / Dec 16, 2024

Leveraging Your Brand in MedTech Sales Presentations

Branding should be a consistent part of your sales strategy,…

Branding / Dec 3, 2024

Spotify Wrapped is a Brand Masterstroke

Today, from coast to coast, there’s a unique buzz in…

Wine & Spirits / Nov 29, 2024

6 Wine Marketing Tactics That Actually Work

The wine industry has become increasingly diverse, with more wines…

Medical & MedTech / Nov 29, 2024

Branding in MedTech

Branding in the MedTech industry, while often underappreciated, plays a…

Branding / Nov 9, 2024

5 Elements of a Successful Brand & Why They Matter

Your brand is more than a logo, a tagline, or…

Branding / Nov 8, 2024

What is Black Friday, really?

From “Sick Day” to Shopping Extravaganza Black Friday, now synonymous…

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Wine & Spirits / Nov 5, 2024

Affiliate Marketing for Wine Brands: Key Insights from an Industry Leader

Affiliate marketing can be a potent tool for wine brands…

Wine & Spirits / Nov 1, 2024

5 Wine Marketing Hacks for Selling Wine Online

The wine industry is evolving, and the digital marketplace has…

Branding / Nov 1, 2024

The Starbucks Red Cup: An Emotional Cultural Cue Ushering in the Retail Holiday Season

Every year, like clockwork, consumers alike eagerly await a simple yet powerful symbol: the Starbucks Red Holiday Cup.

Branding, Medical & MedTech / Oct 24, 2024

MedTech Marketing Do’s and Don’ts

Capturing the interest of healthcare providers and decision-makers to raise…

Medical & MedTech, News / Oct 22, 2024

The Brand Leader Expands Healthcare and Medical Technology Expertise with CMO Hire

Sparks to head up Healthcare and MedTech brands Greenville, S.C.,…

Branding, Wine & Spirits / Oct 9, 2024

Wine Label Design: How to Create a PR-Worthy Wine Label

In the world of wine, a captivating label is often…

Branding, Wine & Spirits / Aug 16, 2024

DTC Wine: Strategies for Success in This Growing Sales Channel 

As wineries look to diversify and grow in an increasingly…

Branding / Jul 30, 2024

Brand Communities: The Power of Engaging Beyond Likes

76.6% of consumers wish their favorite brands had a community….