Branding

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Resources, Branding

10 Key Steps to Rebranding in 2022

A rebrand is a change in brand identity for your organization. It covers all aspects of what makes a brand, including identifying competitors, establishing vision and mission, and clarifying voice and tone.

Branding

Breaking Down a Brand Audit

A brand audit is a way to define the strengths and weaknesses of your company’s overall brand strategy and give you actionable takeaways for improving.

Branding

Finding Your Brand Voice

Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.

Branding

What are the 12 Brand Archetypes?

The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.

News, Branding

TBL Relaunches Legacy Brand PowerBar’s New Website

The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.

Branding

Choosing an Agency for a Rebrand

Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.

Branding

Rolling Out a New Brand

You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.

Branding

Budgeting Your Rebrand

When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.

Branding

Mistakes to Avoid During a Rebrand

While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.