Branding / Feb 21, 2023
Unlock the Power of Brand Archetypes: A Guide for Businesses
Brand archetypes are a set of universal, symbolic characters or…
Branding / Feb 12, 2023
12 Great Commericals of the Past 30 Years
I love commercials. Always have. It’s one of the many…
Branding / Jan 23, 2023
What’s It Take To Be One of the Best Places to Work?
It’s More Than Coffee, Bagels, and Unlimited Time Off Against…
Branding / Jan 12, 2023
10 Key Steps to Rebranding in 2023
A rebrand is a change in brand identity for your organization. It covers all aspects of what makes a brand, including identifying competitors, establishing vision and mission, and clarifying voice and tone.
Branding / Nov 17, 2021
Breaking Down a Brand Audit
A brand audit is a way to define the strengths and weaknesses of your company’s overall brand strategy and give you actionable takeaways for improving.
Branding / Oct 14, 2021
Finding Your Brand Voice
Not only does brand voice relay specific details about your offerings, it also helps customers decide if they want to support you.
Branding / Sep 25, 2021
What are the 12 Brand Archetypes?
The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.
Branding / Apr 28, 2021
Choosing an Agency for a Rebrand
Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.
Branding / Apr 20, 2021
Rolling Out a New Brand
You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.
Branding / Apr 13, 2021
Budgeting Your Rebrand
When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.
Branding / Apr 7, 2021
Mistakes to Avoid During a Rebrand
While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.
Branding / Mar 30, 2021
Considerations When Rebranding
A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.
Branding / Mar 23, 2021
Understanding Brand Positioning
To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.
Branding / Mar 16, 2021
Why You Should Rebrand
When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.
Branding / Mar 9, 2021
What’s a Brand?
Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.
The Burger King Redesign: Through the Lens of The Brand Leader Team
When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.