Wine & Spirits / Apr 21, 2021
ROSÉ vs. Seltzer: Let the Summer Games Begin!
Rosé season is upon us again and at Benson we’re…
Branding / Apr 20, 2021
Rolling Out a New Brand
You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.
Branding / Apr 13, 2021
Budgeting Your Rebrand
When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.
News / Apr 9, 2021
TBL Hires Two, Promotes Two
The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.
Branding / Apr 7, 2021
Mistakes to Avoid During a Rebrand
While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.
Branding / Mar 30, 2021
Considerations When Rebranding
A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.
Branding / Mar 23, 2021
Understanding Brand Positioning
To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.
Wine & Spirits / Mar 23, 2021
Sauvignon Blanc: Through the Eyes of Winemakers
Sauvignon Blanc is having a moment. In July 2020, Nielsen…
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Branding / Mar 16, 2021
Why You Should Rebrand
When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.
Wine & Spirits / Mar 16, 2021
Celebrating the Women Behind Wine
With each glass selected, we have the opportunity to champion…
Wine & Spirits / Mar 11, 2021
Positive on Paso: Why You Should Look to Paso Robles Cabernet Sauvignon
Cab is still king in the U.S. wine market, but…
News / Mar 9, 2021
TBL wins five ADDY Awards
We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”
Branding / Mar 9, 2021
What’s a Brand?
Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.
The Burger King Redesign: Through the Lens of The Brand Leader Team
When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.
Branding / Jan 12, 2021
How Often Should My Company Rebrand?
Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.
Branding / Jan 3, 2021
Emotionally Connecting with Brands
Brands today aren’t just putting a social benefit on buying their product, but offering more ways to connect to their brand emotionally, and ultimately, to one another.
