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Branding / Oct 12, 2023

Branding: From Cattle to Cachet

The Ancient Branding Era: 2000 BC – 0 ADBrands before…

Branding / Oct 7, 2023

The Starbucks Red Cup: An Emotional Cultural Cue Ushering in the Retail Holiday Season

Every year, like clockwork, consumers alike eagerly await a simple yet powerful symbol: the Starbucks Red Holiday Cup.

Digital/Social / Sep 19, 2023

Ambassadors vs. Influencers

The High Stakes of Choosing Your Brand’s Standard-Bearer Let’s discuss…

News / Sep 14, 2023

TBL Bolsters Leadership with New Hire; Onboards Ventura County Coast Lodging

TBL is pleased to announce two major developments: the hiring of Kelly Blake as Sr. Director of PR and Integrated Marketing and being selected as the Agency of Record for Ventura County Coast (VCC).

News / Aug 27, 2023

TBL Celebrates Being Named One of South Carolina’s “Best Places to Work” for Third Consecutive Year

GREENVILLE, SC – August 27, 2023 – The Brand Leader,…

Branding, Digital/Social / Jul 6, 2023

Thread Counts: Why agencies need to pay attention to Meta Threads

Just this morning, Meta launched “Threads,” their short-character social media…

Branding, Digital/Social / Jun 3, 2023

It’s Never too Early to Start

Are you prepared for the Holiday Season? Most companies plan…

News / Mar 14, 2023

Have a Coffee Break

We LOVE coffee ☕️. Who doesn’t? (If you don’t… unfollow…

Great names are hard. Luckily, we're here to help.

In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.

Download The Guide

News / Mar 9, 2023

TBL Hauls in Four Awards at AAF Competition, Agency Head Wins Silver Medal Award

The annual AAF Awards is the advertising industry’s largest and most representative program of its type, and winning ads crafted by agencies and corporate marketing groups from the Greenville area

News / Feb 23, 2023

Rudy Project Taps The Brand Leader as Agency of Record

TBL to Help Increase U.S. Market Penetration for Leading Brand…

Branding / Feb 21, 2023

Unlock the Power of Brand Archetypes

Brand archetypes are a set of universal, symbolic characters or personas that represent different aspects of the human experience. They’re a powerful tool for businesses to create a strong brand identity.

News / Feb 15, 2023

Benson Marketing Group Acquired by The Brand Leader

Combination Brings New Advertising, Branding, and Design Skills to Wine…

Branding / Feb 12, 2023

12 Great Commericals of the Past 30 Years

I love commercials. Always have. It’s one of the many reasons why I work in advertising today. Ever since I was a young boy, I craved advertising wherever I could find it to read (magazines), listen (radio), or watch (television).

News / Jan 23, 2023

Ad Age Names The Brand Leader to Exclusive 2023 Best Places to Work

GREENVILLE, SC, January 23, 2022 – The Brand Leader (TBL),…

Branding / Jan 12, 2023

10 Key Steps to Rebranding in 2023

A rebrand is a change in brand identity for your organization. It covers all aspects of what makes a brand, including identifying competitors, establishing vision and mission, and clarifying voice and tone.

News / Jan 7, 2023

UTM Codes: The Decoder Ring of Digital Marketing

Think of UTM codes like breadcrumbs in a fairy tale….