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Branding / Sep 25, 2021

What are the 12 Brand Archetypes?

The 12 Jungian brand archetypes provide crucial information about your brand voice, values, and overall position in the marketplace.

News / Jun 29, 2021

TBL Relaunches Legacy Brand PowerBar’s New Website

The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.

Leadership, Digital/Social / Jun 22, 2021

Waste Management: Turning Byproducts Into Products

Intellectual byproducts—or the processes, knowledge, or products you’ve gained while doing your work— are often overlooked when assessing an organization’s waste.

News / Jun 22, 2021

TBL Named a Best Place to Work in SC

The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.

Digital/Social / Jun 16, 2021

Branded & Non-Branded Keywords: What Are They and Why Do They Matter?

Your keywords will fall into two major buckets: branded and non-branded keywords. So what’s the difference? Why does this distinction matter?

Branding / Apr 28, 2021

Choosing an Agency for a Rebrand

Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.

Branding / Apr 20, 2021

Rolling Out a New Brand

You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.

Branding / Apr 13, 2021

Budgeting Your Rebrand

When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.

Great names are hard. Luckily, we're here to help.

In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.

Download The Guide

News / Apr 9, 2021

TBL Hires Two, Promotes Two

The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.

Branding / Apr 7, 2021

Mistakes to Avoid During a Rebrand

While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.

Branding / Mar 30, 2021

Considerations When Rebranding

A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.

Branding / Mar 23, 2021

Understanding Brand Positioning

To help a company understand itself, agencies develop a playbook, or brand guidelines, that act as a True North for the business.

Branding / Mar 16, 2021

Why You Should Rebrand

When considering a rebrand, it’s important to know why you’re doing it. Here are 5 common reasons companies choose to go through a rebrand.

Addy Awards

News / Mar 9, 2021

TBL wins five ADDY Awards

We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”

Branding / Mar 9, 2021

What’s a Brand?

Your brand declares a value proposition, and every touch is another chance to set experience expectations for your consumers.

News, Branding / Jan 12, 2021

The Burger King Redesign: Through the Lens of The Brand Leader Team

When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.