Branding / Oct 12, 2023
Branding: From Cattle to Cachet
The Ancient Branding Era: 2000 BC – 0 ADBrands before…
Branding / Oct 7, 2023
The Starbucks Red Cup: An Emotional Cultural Cue Ushering in the Retail Holiday Season
Every year, like clockwork, consumers alike eagerly await a simple yet powerful symbol: the Starbucks Red Holiday Cup.
Digital/Social / Sep 19, 2023
Ambassadors vs. Influencers
The High Stakes of Choosing Your Brand’s Standard-Bearer Let’s discuss…
News / Sep 14, 2023
TBL Bolsters Leadership with New Hire; Onboards Ventura County Coast Lodging
TBL is pleased to announce two major developments: the hiring of Kelly Blake as Sr. Director of PR and Integrated Marketing and being selected as the Agency of Record for Ventura County Coast (VCC).
News / Aug 27, 2023
TBL Celebrates Being Named One of South Carolina’s “Best Places to Work” for Third Consecutive Year
GREENVILLE, SC – August 27, 2023 – The Brand Leader,…
Branding, Digital/Social / Jul 6, 2023
Thread Counts: Why agencies need to pay attention to Meta Threads
Just this morning, Meta launched “Threads,” their short-character social media…
Branding, Digital/Social / Jun 3, 2023
It’s Never too Early to Start
Are you prepared for the Holiday Season? Most companies plan…
Great names are hard. Luckily, we're here to help.
In the Ultimate Guide to Naming Brands we’ll look at how we help establish and name brands.
News / Mar 9, 2023
TBL Hauls in Four Awards at AAF Competition, Agency Head Wins Silver Medal Award
The annual AAF Awards is the advertising industry’s largest and most representative program of its type, and winning ads crafted by agencies and corporate marketing groups from the Greenville area
News / Feb 23, 2023
Rudy Project Taps The Brand Leader as Agency of Record
TBL to Help Increase U.S. Market Penetration for Leading Brand…
Branding / Feb 21, 2023
Unlock the Power of Brand Archetypes
Brand archetypes are a set of universal, symbolic characters or personas that represent different aspects of the human experience. They’re a powerful tool for businesses to create a strong brand identity.
News / Feb 15, 2023
Benson Marketing Group Acquired by The Brand Leader
Combination Brings New Advertising, Branding, and Design Skills to Wine…
Branding / Feb 12, 2023
12 Great Commericals of the Past 30 Years
I love commercials. Always have. It’s one of the many reasons why I work in advertising today. Ever since I was a young boy, I craved advertising wherever I could find it to read (magazines), listen (radio), or watch (television).
News / Jan 23, 2023
Ad Age Names The Brand Leader to Exclusive 2023 Best Places to Work
GREENVILLE, SC, January 23, 2022 – The Brand Leader (TBL),…
Branding / Jan 12, 2023
10 Key Steps to Rebranding in 2023
A rebrand is a change in brand identity for your organization. It covers all aspects of what makes a brand, including identifying competitors, establishing vision and mission, and clarifying voice and tone.
News / Jan 7, 2023
UTM Codes: The Decoder Ring of Digital Marketing
Think of UTM codes like breadcrumbs in a fairy tale….
