Sr. Creative Director

Chris Heuvel

Chris prides himself on one of The Brand Leader's core values: Do Exceptional Work. His work has appeared all over the country and won gobs of awards.

Taking a brand to the next level with award-winning design.

Favorite Team
Los Angeles Lakers

State College, PA



Chris' ability to take nebulous imagery and obscure ideas and define them—to graphically articulate what has been rumbling around in the mind of a client—is remarkable. His talent is only surpassed by his character.

As Sr. Creative Director, Chris is an essential part of our team. He’s responsible for overseeing all of our branding, creative, communications, and digital decisions. Whether developing creative strategies and directing creative work, to designing websites, print pieces, or email campaigns, Chris’ experience and talents are noticed all across the country. We’re privileged that after more than a decade here, even with offers of higher salaries and bigger cities, he continues to be a part of The Brand Leader team. His humble spirit, honorable approach and exceptional talent are what each of us on the team admire about him and strive to emulate. Ok, enough with the gushy accolades. All true – but let’s get to know Chris’ “other side”. You know he has one…all the quiet ones do. It’s a bit surprising that someone so quiet and mild mannered can literally transform into beast mode at the start line of a race. Not just any race. An Obstacle Course Race. A run-through-the-mud-til-it-comes-out-your-eyeballs-then-climb-a-wall-and-maybe-through-fire kind of race. But, that’s Chris. Taking on any challenge and believing that nothing is too hard to accomplish. His focus and determination are unwavering whether running through 13 miles of mud pits or staring down the toughest graphic design challenge he’s ever encountered. Chris will never settle, never quit, never complain, and never once brag about it.


Read the Latest Insights from Chris

Branding / June 23, 2024

Creative Brand Extensions That Worked

When Doritos launched its first foray into the world of...

Branding / January 4, 2024

The Pantone Color of the Year and the Powerful Persuasion of Color

After only 30 days since the much-anticipated announcement of the...

Branding / March 12, 2020

How To Know When To Redesign Your Website

As you start to assess your website, consider these seven signs it could be time for a website redesign.