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‘Twas The Brand Leader Christmas

‘Twas the night before Christmas when all through the agency,
Not a brand manager stirred, not even our Bethany.

With strategies set and the podcast a wrap, 
Kyle & Geoff headed home for a well-deserved nap.  

Team members were home all snug in their beds,
While visions of well-known brands danced in their heads. 

Jen wrapped in her blankets and Kate with her pup,
Were cozy and warm and all snuggled up. 

Then from the second floor arose such a clatter,
I thought it must be our contractor moving a ladder.

I ran up the stairwell ever so fast,
Swung open the door and let out a big gasp! 

As the moonlight shone bright through the front lobby window
I spied someone casting a long scary shadow. 

Then what to my wondering eyes did appear,
But a towering gent who wasn’t from here.

With his rugged apparel and backpack in hand,  
I knew all at once—it’s a lifestyle brand.

Get Chris! And get Zach! You know what? Get Rich!
We need all hands on deck for one mighty pitch.

Get Bethany! Get Burgess! Jen and then Kate!
We need their ideas and we must not be late!

The man started shouting some brands that he liked,
We listened and waited for inspiration to strike.

First North Face, then Osprey, Patagonia, Marmot,
He shared a full list with his favorites on top. 

We’re a small growing company that’s agile and lean,
So we sprang into action and worked as a team. 

We gathered ‘round our whiteboard downstairs
And brainstormed ideas with plenty to spare.

When we’d finally settled on a campaign direction,
We crafted the message for human connection.

We talked about climbing the tallest of peaks,
And hiking for hours, for days — even weeks.

Pushing every day to challenge our limits,
To travel the world. To go see what’s in it.

We want them to feel a true sense of pride,
For bringing our new brand along for the ride.

But most importantly, at the end of the day,
We simply want them to get out and play.

Everyone on our team brought value and worth,
And we created one of the best brands on earth.

Then to unveil a bold strategy plan,
We handed it over to that traveling man.

He took one look and with a smile remarked,
You’ve knocked this project right out of the park!

Celebration broke out! High-fives were exchanged!
We’d all worked together to step up their game.

For twenty-one years, we’ve served brands like you,
Now we’re ready to serve you in year twenty-two.

From our Brand Leader team to you and your crew,
Merry Christmas to all! Happy New Year too!

The crew readies for a new year of branding and marketing, from near the Christmas tree and fire place. Snuggle up and read on.

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