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News

TBL Founder and CEO Named to Set Free’s Board of Directors

Set Free has added Geoff Wasserman, founder/CEO of The Brand Leader, to its Board of Directors for a 2-year term. 

Branding, News

TBL Relaunches Legacy Brand PowerBar’s New Website

The Brand Leader recently partnered with Pivot Nutrition to launch the new PowerBar® website and marketing initiatives.

News

TBL Named a Best Place to Work in SC

The Brand Leader was named one of the 81 Best Places to Work in SC by SCBIZ and the SC Chamber. The results were based on anonymous feedback from employees.

News

TBL Hires Two, Promotes Two

The Brand Leader has recently announced that they have hired two new employees, as well as promoting two of their staff members to senior positions.

News

TBL wins five ADDY Awards

We are humbled and delighted to have won five ADDY Awards for our recent work. “It’s even more rewarding to know the work has propelled our clients’ brands forward.”

News

TBL Adds Digital Marketing Coordinator + Senior Writer

The Brand Leader announced the addition of Ann Leigh Wilson to its growing digital marketing team, as well as the promotion of Rich Hefty to Senior Copywriter.

Branding, News

The Burger King Redesign: Through the Lens of The Brand Leader Team

When Burger King recently redesigned its iconic logo, there was a lot of feedback. Here, we break down the rebrand through the eyes of our team—from the creative to the practical.

News

TBL Adds Senior Leadership, Promotes Two

The Brand Leader hires Ashley Galloway as Senior Brand Manager, and promotes Lauren Skrade to Associate Art Director and Zach Halleck to Digital Art Director.

News

TBL adds Director of Development, two Brand Designers to staff

The Brand Leader recently announced the addition of Aram Tchividjian, Lauren Skrade, and Karl Tremper to our staff.