Brand Architecture
The strategic framework that organizes a brand’s portfolio, defining relationships between the parent brand, sub-brands, and extensions. Brand architecture ensures clarity, consistency, and synergy across all offerings, creating a cohesive narrative that strengthens the overall brand while allowing individual entities to shine. It is the blueprint for how brands coexist, ensuring each connects with its audience effectively while contributing to the larger mission and identity of the organization.
These strategy may be Monolithic (Branded House), House of Brands, Endorsed, or a Hybrid House.
