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The Ultimate Guide to Rebranding - Outdoor Lifestyle Edition

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Building great lifestyle brands takes a lot of work.Luckily, we’re here to help.

Many businesses and people aren’t familiar with what a brand really is — A logo? A set of standards? — well, all of it and more. When you’re considering a rebrand, especially in the outdoor space, lots can go into it. Great brands know that to be effective, especially during this rebrand phase, that they must be clear and creatively communicate the brand at every touch point, in a unique and meaningful way, and in their authentic brand voice.

That means lots of documents, thought leadership, and energy goes into making (and remaking) a brand. That’s why we’ll walk you through what’s entailed, timelines, budgets, and more. And with extensive experience in digital marketing, magazines, PR, events, social media, and more, we can help launch and lead your brand, too. Interested in learning more? Contact us today. You can also download our FREE Ultimate Guide to Rebranding.

Over the last two decades, our senior leadership — both independently and collectively — have created and led branding initiatives for outdoor lifestyle brands across the country.

Sure we’ve helped grow telecom, medical, and finance brands, but we’re outdoor lifestyle enthusiasts, too. From endurance sports like running, cycling, and triathlon; to skiing and hiking — even the odd alpine adventure here and there — we live your brand day-in and day-out.

Plus, our structured process begins with a formal brand assessment & discovery, includes several proprietary brand tools and exercises, and ends with the launch of specific, mutually-agreed upon deliverables which often includes: new name, logo (primary and sub-brand offerings), brand voice, brand standard guidelines, website, digital assets, and other critical elements.

We also work with the best outdoor digital marketing agency and communication firm in the industry. By having strategic partnerships with Foghorn Labs and ECHOS Communications, we’re able to — together — offer the services that you need, while giving you the attention you deserve.

Yes, we’ve won awards for our creative work, but we don’t celebrate when clients merely say they love our work; we do that when the market responds and our clients win market share.

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All Sorts of Outdoor Sports

We love the outdoors. That’s part of the reason we live in Greenville, South Carolina — the kayaking, cycling, running, and other sports is amazing. It’s one of the reasons George Hincapie moved here. And we’ve worked with all types of brands in this space, both here and nationally: golf, skiing, triathlon, cycling, and multi-sport brands. We think you’ll like our competitive nature yet skilled thought leadership.

We don’t believe creativity in marketing is art. That’s why painters & sculptors exist and work alone. Consistently clever, attention-grabbing, ROI-driven marketing happens when the environment within which it’s created has the right boundaries established, and a team is challenged to collaborate, think differently, question the status quo, and share ideas. Sustaining it requires a commitment to constantly learn and adapt as consumer behaviors, markets, and competition change.

Being in the outdoor world is challenging. You need a brand partner who not only understands you but also the challenges ahead. That’s where we come in, nestle in alongside you and your team and help you achieve your goals.

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We hate surprises…
So here’s what to expect.

How much does it cost & how long does it take?

We hate surprises as much as clients do, so we prefer to set expectations up front. Great brands require a great process, great talent, and great communication, including time for a project to breathe and allow for collaboration between our teams.

Because of that, expect a 90-120 day process start-to-finish, and a range of $15,000-$50,000 including typical deliverables like several mentioned above (logo, web site, brand guidelines, etc). It won’t be less than that range, but of course can (and has) run higher depending on the specific SOW and scope of deliverables that we agree on together, like a full new web design (e-commerce or otherwise) or other items like event booths.

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Working with The Brand Leader has helped us better understanding the impact of our brand in the community. They painstakingly listened, adapted, and helped us to deliver better quality to our customers — all with improving revenue.

Sean Lambert / Founder, Rol Wheels

Through many capacities and projects since 2003, [they] deliver unreal quality; are easy to work with; works with unbridled passion; and are one of the best writers I know — coming to any project with unreal intellectual ability... the list goes on.

Paul Craig / Rudy Project North America

A complete rebrand — logo, colors, voice — everything we needed to continue our coaching legacy in the cycling and running world.

Carmichael Training Systems /