Building Great Outdoor Brands isn't Just Our Business. It's a Lifestyle.
Quick! What do you think of when you hear the word “brand”? A logo? A set of standards? An advertisement? You’re right. It's all of those — and so much more. In the competitive outdoor and active lifestyle industry, all the elements of your brand must speak to a vibrant community that lives for exploration and adventure.
You have to communicate your brand clearly and consistently at every touch point if you want to rise above your competitors and connect with your audience. Whether you’re starting a brand from scratch or rebranding your existing one, the process takes careful planning and execution.
We Know Outdoor Brands because We're Adventurers at Heart.
Sure, we’ve helped grow telecom, medical, and finance brands, but we’re outdoor lifestyle enthusiasts, too. From endurance sports like running, cycling, and triathlon to skiing and hiking — even the odd alpine adventure here and there — we live your brand day in and day out.
Our structured process starts with a formal brand assessment and discovery, covers several strategic exercises, and ends with the launch of specific, mutually agreed-upon deliverables. These often include a new name, logo (primary and sub-brand offerings), brand voice, brand guidelines, website, digital assets, and other critical elements.
But, our partnership extends beyond the launch of your brand or website. Through our ongoing marketing efforts, such as SEO work, paid search and social, blog writing, and digital marketing, we continue to craft a unique brand presence that stands out in the marketplace. While we’ve won awards for this kind of work, our biggest wins are when the market responds well to your brand.
Strategic marketing for Outdoor Brands
We love getting outdoors any chance we get. That's part of the reason we live in Greenville, South Carolina — the kayaking, cycling, running, and other sports are amazing. It's one of the reasons George Hincapie moved here. And we've worked with all types of brands in this space, both here and nationally: golfing, skiing, triathlon, cycling, and multi-sport. We think you'll like our competitive nature yet skilled thought leadership.
Creating and sustaining an outdoor brand is about more than stunning visuals and catchy lines of copy — it’s about inspiring action. With consistently clever, attention-grabbing, ROI-driven marketing and a team committed to pushing the boundaries of what’s possible, your brand can stay on top of ever-changing market trends to reach and connect with adventurers everywhere.
The outdoor world is tough. A brand partner who understands your business and your challenges can help make your brand tougher. Let’s build something unforgettable — together.
Great brands take a lot of work. Luckily, we're here to help.
MANY BUSINESSES AND people aren't familiar with what a brand really is — a logo? A set of standards? — well, all of it and more. When you're considering a rebrand, lots can go into it. Great brands know that to be effective, especially during a rebrand, they must clearly and creatively communicate the brand at every touchpoint, in a unique and meaningful way, and in their authentic brand voice.
That means lots of documents, thought leadership, and energy go into making (and remaking) a brand. Here, you can download our Ultimate Guide to Rebranding, where we'll walk you through what's entailed, timelines, budgets, and more. Plus, we'll help you locate your next branding agency and what you should look for in a partner. Finally, we'll showcase common pitfalls to be wary of.
It feels like we’ve created a bigger team, yet the same team.
I've worked with agencies throughout my career, and the best ones are when you feel like you're working with a team — I feel that with The Brand Leader. The spirit is the same. It's a sporting spirit, and it feels like they’re trying to be inside what we're trying to do. And you must be in it to do something cool and creative."
Eric Zaltas / PowerBar®
