The Great Outdoors

Outdoor &
Active Lifestyle

We understand the effect a great brand story can have with its audience, but we also understand the trust and affinity that can only come with great design.

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Building great lifestyle brands
takes a lot of work.

Many businesses and people aren't familiar with what a brand really is — A logo? A set of standards? — well, all of it and more. When you're considering creating a brand or rebranding, especially in the outdoor space, lots can go into it. Great brands know that to be effective, especially during this strategic phase, that they must be clear and creatively communicate the brand at every touch point in a unique and meaningful way — and in their authentic brand voice.

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Over the last two decades, our senior leadership — both independently and collectively — have created and led branding initiatives for outdoor lifestyle brands across the country.

Sure we’ve helped grow telecom, medical, and finance brands, but we’re outdoor lifestyle enthusiasts, too. From endurance sports like running, cycling, and triathlon; to skiing and hiking — even the odd alpine adventure here and there — we live your brand day-in and day-out.

Plus, our structured process begins with a formal brand assessment & discovery, includes several proprietary brand tools and exercises, and ends with the launch of specific, mutually-agreed upon deliverables which often can include a new name, logo (primary and sub-brand offerings), brand voice, brand standard guidelines, website, digital assets, and other critical elements.

We also offer a variety of marketing services that run far past when we launch a brand or website. This included SEO work, paid search and social, blog writing, digital marketing, and much more. We're able to offer the services that you need, while giving you the attention you deserve.

Yes, we’ve won awards for our creative work, but we don’t celebrate when clients merely say they love our work; we do that when the market responds and our clients win market share.

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All Sorts of Outdoor Sports

We love the outdoors. That's part of the reason we live in Greenville, South Carolina — the kayaking, cycling, running, and other sports is amazing. It's one of the reasons George Hincapie moved here. And we've worked with all types of brands in this space, both here and nationally: golf, skiing, triathlon, cycling, and multi-sport brands. We think you'll like our competitive nature yet skilled thought leadership.

We don’t believe creativity in marketing is art. That’s why painters & sculptors exist and work alone. Consistently clever, attention-grabbing, ROI-driven marketing happens when the environment within which it’s created has the right boundaries established, and a team is challenged to collaborate, think differently, question the status quo, and share ideas. Sustaining it requires a commitment to constantly learn and adapt as consumer behaviors, markets, and competition change.

Being in the outdoor world is challenging. You need a brand partner who not only understands you but also the challenges ahead. That's where we come in, nestle in alongside you and your team and help you achieve your goals.

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Great brands take a lot of work.
Luckily, we're here to help.

MANY BUSINESSES AND people aren't familiar with what a brand really is — a logo? A set of standards? — well, all of it and more. When you're considering a rebrand, lots can go into it. Great brands know that to be effective, especially during a rebrand, they must clearly and creatively communicate the brand at every touchpoint, in a unique and meaningful way, and in their authentic brand voice.

That means lots of documents, thought leadership, and energy go into making (and remaking) a brand. Here, you can download our Ultimate Guide to Rebranding, where we'll walk you through what's entailed, timelines, budgets, and more. Plus, we'll help you locate your next branding agency and what you should look for in a partner. Finally, we'll showcase common pitfalls to be wary of.

It feels like we’ve created a bigger team, yet the same team.

 I've worked with agencies throughout my career, and the best ones are when you feel like you're working with a team — I feel that with The Brand Leader. The spirit is the same. It's a sporting spirit, and it feels like they’re trying to be inside what we're trying to do. And you must be in it to do something cool and creative."

Eric Zaltas / PowerBar®