Search Engine Optimization, or "SEO," is the practice of improving a website's visibility and ranking in search engine results pages (SERPs) through organic (non-paid) methods. It's basically being the cool kid at the digital lunch table that everyone actually wants to sit with, not the one who paid for the seat.

It involves optimizing various elements including:

• On-page factors: Content quality, keyword usage, meta tags, site structure
• Technical elements: Site speed, mobile responsiveness, crawlability
• Off-page signals: Backlinks, domain authority, social signals

The goal is to increase relevant traffic by ranking higher for search terms your target audience uses when looking for products, services, or information related to your business.

SEO works by aligning your website with search engine algorithms (primarily Google's) that determine which pages best answer user queries. The better you match search intent with quality, relevant content, the higher you rank.

Key components:

• Keyword research and strategy
• Content creation and optimization
• Technical website optimization
• Link building and authority development
• Performance measurement and analysis

The payoff is higher organic rankings lead to increased visibility, more qualified traffic, and ultimately better business results—without paying for ads.

This is fundamentally different than AI Optimization.

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