Hincapie Sportwear

Elevating a Premier Cycling Apparel Brand

Hincapie Sportswear

Showcasing Apparel Made for Cyclists by Cyclists

When professional cycling champion George Hincapie founded Hincapie Sportswear with his brother Rich in 2003, they started with the goal of making the cycling community better for every rider. The Hincapie team prides itself on being a group of experienced cyclists who understand the needs of riders at all levels and make high-performance cycling apparel to meet those needs.

When Rich approached The Brand Leader about redesigning Hincapie’s website, our team rose to the challenge, finding creative ways to help the brand stand apart from the competition and establish a leading position in the marketplace. After reviewing their current website and brand presence, we designed and developed a bold new website to raise Hincapie’s brand awareness, improve the user experience, and ultimately increase sales.