Optimize
The Brand Leader's
UX Audit
Website Assessment & Digital Brand Enhancement
Your website can be one of your brand’s most powerful tools. With a compelling design and an effective content strategy, your site gives you the opportunity to position your company in front of the right clients at the right time, clearly communicating your value proposition in a way that systematically moves them from education to engagement. However, without intelligent Search Engine Optimization (SEO) and dynamic content management, your site will eventually function as little more than a digital business card.
Over 30-40 days, our Digital Brand and SEO team will conduct an extensive Website, SEO, and Digital Brand Assessment that identifies your site’s current strengths and challenges, analyzes your current position in the market, and determines your potential for future growth. Based on the keywords your site currently ranks for and how it’s performing compared to your closest competitors, our specialized analysis allows us to develop short-term and long-term strategies that will improve the visibility of your products and services, establish you as a thought leader within your industry, and increase your mind share—and share of wallet—among your target audience.
Our Process
Our 6 Step Plan
To ensure clarity and accountability throughout the review period, we’ve broken down our SEO Assessment into a scalable 6-step process.
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Best Practices + Structural Assessment
We begin our process by conducting an in-depth SEO assessment that analyzes the following aspects of your website:
- Links: 404, 301, redirect chains
- Backlink Profile
- Internal Linking
- Rankings
- Traffic
- Keywords
- Content
- Competitors
- On-page SEO
- Technical SEO
- Site Speed
- Hosting Performance
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Performance Analysis
Recognizing the critical nature of ranking well with Google searches, we dive deep into Google analytics via the Google Search Console. In this step, we look for:
- Technical Site Errors
- Month-to-month Traffic Trends
- Year-to-Year Traffic Trends
- Traffic Drop that Identify Potential Algorithm Changes
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Competitive Benchmarking
After establishing your SEO baseline, we compare your site performance with 3-5 of your company’s competitors. In this comparison, we review:
- Overall Search Rankings
- Keyword Rankings
- Specific Page Performance
- Potential Page Opportunities
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Backlink + Social Evaluation
As part of our assessment process, we also investigate your backlink performance. A backlink refers to visibility-enhancing links your site receives from other websites, so our review focuses on:
- External Content Sharing
- Social Media Posting
- Content Hyperlinks
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Content Strategy: Research and Recommendations
When it comes to content, our goal is to help you develop an effective content engine. To accomplish this, we look at your current performance with a content audit that evaluates:
- Three Tiers of Content Traffic (High, Mid, and Low Levels)
- Qualitative Content Review
- Specialize Content Strategies
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Detailed Success Roadmap
We don’t point out problems and leave you to solve them on your own. That’s why, at the end of our SEO Assessment, we provide a final report—a roadmap, if you will—that not only identifies areas for improvement but also presents strategies for improvement. Your SEO Roadmap includes:
- Steps to Correct Technical Issues
- Ideas to Future-proof Your Platform
- General Site Recommendations
- Mobile Enhancement Considerations
- Specific Content Strategies
- Peripheral Service Offerings
Some SEO companies are content to provide reports that tell you how your website currently ranks. We don’t think that’s good enough. Our goal is to help you build on your site’s strengths and develop SEO strategies that produce better results. After your SEO Assessment, you will be free to incorporate the changes on your own, or you can choose to contract with us for plan implementation as well as periodic site reviews to ensure ongoing effectiveness.
