Geoff Wasserman

With over 30 years of experience, Geoff has developed a sixth sense for building businesses and growing leaders. And that’s where Geoff is literally and figuratively a boss. His insight and knowledge of business—from the fears and frustrations of CEOs and CFOs to the internal shenanigans of marketing departments and PR firms — make him an invaluable resource and partner.

geoffwasserman's Latest Posts

04/28/21

Choosing an Agency for a Rebrand

Choosing the right agency for your rebrand is a hard, but key step in the process. Rush it, and you’ll regret it.

 Geoff Wasserman Geoff Wasserman

04/20/21

Rolling Out a New Brand

You can roll into your new brand slowly, or do it all at once. It’s between pragmatism and resources, there’s no right or wrong way.

 Geoff Wasserman Geoff Wasserman

04/13/21

Budgeting Your Rebrand

When taking your company through a rebrand, it is critical to know how much you can expect to spend so that you can budget appropriately.

 Geoff Wasserman Geoff Wasserman

04/07/21

Mistakes to Avoid During a Rebrand

While navigating the lands of a company rebrand, it is important to avoid pitfalls, like forgoing research and trying to be trendy.

 Geoff Wasserman Geoff Wasserman

03/30/21

Considerations When Rebranding

A rebrand can have a long-term marketing impact with customers, but it also presents opportunities to leverage throughout an organization.

 Geoff Wasserman Geoff Wasserman

01/12/21

How Often Should My Company Rebrand?

Rebranding is a natural part of a company’s evolution, just as it’s natural for people to change their wardrobe, their look, and their life focus and goals as they mature.

Geoff Wasserman Geoff Wasserman

06/05/20

The Day We Became the Client: Our Rebranding Story

After two decades leading companies through this minefield of fear and uncertainty, I had the opportunity to experience the rebranding process myself.

 Geoff Wasserman Geoff Wasserman

05/09/20

What Does The Overhauled Facebook Feed Mean For Our Business?

Facebook has officially announced several changes to their News Feed in an effort to promote “meaningful interactions” between users.

Geoff Wasserman Geoff Wasserman

05/06/20

Is Being Different Deadly for your Brand Success?

Many times the pursuit of different goes into dangerous territory and bleeds over into decisions about what services to offer, how to offer them, and what sacred cows to sustain.

 Geoff Wasserman Geoff Wasserman

04/01/20

Working Together: 7 Criteria for Success with The Brand Leader

Over time, we realized that clients, once they get past quickly being able to evaluate capabilities, really can choose from a lot of great firms in our industry who do fantastic work.

Geoff Wasserman Geoff Wasserman