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Brand Archetypes
The Caregiver
The good samaritan archetype is all about taking care of others, providing support, and offering generosity through selflessness.
About The Caregiver
When you think about the Caregiver—also an Enneagram type 2—what comes to mind is a caring, compassionate brand, right? They do things for others while caring for the world and protecting people from harm.
Think of brands that make you feel warm, comfortable, and cared for. They’ll help you feel this way through altruism.
The Caregiver Connection Strategy
Care for the greater good is worth the sacrifice for the Caregiver. They crave helping others, and fear only one thing: ingratitude. Avoid conflict by allowing the Caregiver to thrive in their world of generosity, giving-back (think TOMS “One for One” campaign), and service-oriented business.
The Caregiver Brand Voice
Caring
Warm
Reassuring
The Caregiver Brand Colors
Blue, Turquoise, White
The Caregiver Brand Examples
