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Brand Archetypes

The Creator

With a brand promise of authenticity, they are focused on innovation. They are highly imaginative and refute nonconformity.

About The Creator

The Creator above all else wants to innovate, create, and wow with unique solutions to problems. They resist conformity and don’t follow the masses. Gifted imaginative brands that are likely to be Enneagram type 4s and very emotive.

Creators can sometimes come off the rails due to their desire to be perfect, or have negative emotions or excess rumination. However, they shine with their self-expression through words, images, and objects they create.

The Creator Connection Strategy

These brands inspire imagination, a sense of wonder, and originality and therefore connect by offering up new, imaginative ways of solving problems. Lego solves the problem of play, Crayola for drawing, and Apple for innovation.

The Creator Brand Voice


The Creator Brand Colors

Orange, Red, Black/Dark Grey

Creator Brand Examples