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Brand Archetypes
The Everyman
The archetype next door, sort of speak, who learns how to connect by fitting in.
About The Everyman
The Everyman has ambition and gusto, but doesn’t desire to be the leader of the pack or the highest rung on the ladder. They cling to value, and want to be valued. As an Enneagram 9 they go with the flow and don’t rustle feathers—they want to fit in.
Connection is a big part of this archetype’s psyche. Spurred by loneliness, they express themselves through assimilation.
The Everyman Connection Strategy
Through developing common ground and virtues, the Everyman will be able to be at ease to be themself. They never want to be put up above others and they fear being singled out or unwelcome.
The Everyman Brand Voice
Friendly
Humble
Authentic
The Everyman Brand Colors
Dark Blue, Lavender, Bright Green
Everyman Brand Examples
