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Brand Archetypes
The Ruler
It’s all about power, and the Ruler has it, with a goal of creating prosperity and success.
About The Ruler
The Ruler: in control and above it all. They crave excellence and know you need someone in power to make the world work, so why not them? (Someone has to be in charge.) With a gift of responsibility and leadership, they closely resemble the Enneagram type 8. They exude confidence, charisma, and leadership traits.
The Ruler Connection Strategy
To appeal to a Ruler you need to make them feel like they’re in charge and that you defer to their wisdom, guidance, and brains. Because they fear being overthrown or having chaos surround them, avoid talk of mutiny or overturning their decisions.
A true Ruler will own their mistakes and rise to the occasion, and you’ll find them in luxury sectors such as prestige cars or hotels, and fine brands such as watches and apparel.
The Ruler Brand Voice
Commanding
Refined
Articulate
The Ruler Brand Colors
Deep Red, Deep Turquoise, Charcoal
Ruler Brand Examples
