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Brand Archetypes
The Sage
The sophisticated and brilliant Sage archetype is well educated and wise. They want to guide you, teach you, and lead you to truth. The truth, it seems, will set you free.
About The Sage
The Sage is about finding and then giving wisdom. They seek out information and they want to understand the process of how things are done. They love teaching and are highly intelligent. You’ll find the Sage in education, media, and news sectors. They are most likely an Enneagram type 5.
They are seekers of knowledge, not experience, and despise ignorance and being duped. In their quest for knowing, they make rational decisions and are prudent with their time and resources.
The Sage Connection Strategy
To connect, a Sage will engage through knowledge and common interest or facts. They will impart their knowledge because knowledge helps people see truth.
The Sage Brand Voice
Knowledgeable
Assured
Guiding
The Sage Brand Colors
Forrest Green, Tan, Brown
The Sage Brand Examples
