PAID SEARCH

In Paid Search, a sharp launch isn’t optional—it’s the baseline. At TBL, we kick things off with a deep dive into your business, goals, audience, and competitors, then build a strategy that’s tailored, not templated. We get accounts, tracking, and budgets dialed in fast, then align with your team before launching with precision. But we don’t work in a vacuum — our Paid Search strategies are synced with data from your other channels (social, display, organic, email) to make sure every dollar works harder and every click pulls its weight. It’s not just onboarding—it’s lighting the fuse on full-funnel performance.

Performance Max promises big wins—more reach, more sales, and less hands-on work. But let’s be real: it’s a black box with Google pulling the strings, offering little visibility into what’s working, what’s tanking, or where your budget’s actually going. That’s why having TBL in your corner matters—we cut through the noise, decode the chaos, and bring clarity to the confusion so you’re scaling smart, not just crossing your fingers.

When it comes to ad effectiveness, Nielsen’s data makes one thing crystal clear: creative is king. In traditional advertising, creative drives nearly half (47%) of sales impact—far more than targeting, reach, or brand alone. But in the digital world, creative’s power only grows, accounting for a staggering 89% of success. Without strong creative assets, your programmatic and paid social campaigns risk falling short, delivering as little as 42% of their potential. At TBL, we know that investing in exceptional creative is the smartest move to unlock real performance.