Disrupting the Spirits Industry with Innovative Cocktail Shots

The Challenge

Bubl needed to break into a crowded alcohol market with a completely unfamiliar product and zero brand recognition

As a new player entering the competitive alcohol market, Bubl faced the challenge of launching a completely new product format in New Jersey — a market saturated with traditional RTDs, spirits, and novelty alcohol brands.

With zero brand awareness, no prior market presence, and the need to educate consumers on a new drinking experience, Bubl needed to launch not just with flair, but with cultural relevance and speed.

Without a strategic, high-energy go-to-market push, the brand risked being overlooked by both consumers and retailers — and losing momentum during its critical first exposure window

The Solution

The Brand Leader® crafted a multi-layered brand launch strategy that matched their energetic vision with market-ready tactics.

• Influencer-Driven Social Campaign: We built a comprehensive social media blitz targeting New Jersey-based consumers, driven by influencer collaborations and lifestyle content creation to spark virality and local relevance.
• PR Campaign: A full press outreach strategy amplified their brand narrative, positioning Bubl Shots as an innovative disruptor in the wellness category. This included earned media, product seeding, and localized coverage.
• Go-To-Market Guidance: We provided tailored consulting to align the brand’s launch timing, messaging, and promotional calendar with market dynamics.

Results

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  Social Impressions