Building An Unforgettable Financial Brand Isn't Easy. But It's Always Worth The Investment.
What makes your financial brand unique? Sure, you offer educational resources, money management tools, and personalized customer experiences — but so do many of your competitors. You need an identity that sets you apart.
Whether you’re launching a new fintech brand or refreshing the brand work for a financial institution you’ve run for years, the process requires strategic planning and execution. The best brands clearly and creatively communicate who they are and what they stand for to their target audiences — and they do it in an authentic voice that’s instantly recognizable.
Our Team has a Proven Track Record of Building Financial Brands that Connect with Customers.
Money doesn’t just play a role in your business — it is your business. And our business is helping you stand out in the crowd.
We’ll start by conducting a formal brand assessment and discovery session to learn the ins and outs of your brand. What does your brand bring to the table that your competitors can’t? What are your core values, and how do they guide your work? We use the information we collect to inform the creation of mutually agreed-upon deliverables, including, but not limited to, a new name, logo, brand voice, brand guidelines, website, and digital assets.
We pride ourselves on building meaningful relationships with our clients, and we do that by continuing to work alongside you and supporting your brand after launch. Whether through SEO work, paid search and social, blog writing, or digital marketing, we believe going the extra mile is the key to success. For us, success isn’t measured by awards (even though we’re happy when we win them); it’s measured by how the market responds to your brand.
Strategic marketing for Financial Institutions
As a financial brand, you need to communicate trustworthiness more than anything else. And just like you want people to trust you with their finances, you want a partner you can trust to tell your brand’s story.
Sustaining the creativity required to make your financial brand stand out requires a comprehensive strategy based on the behaviors of your consumers — and your competitors. Our team is constantly pushing the boundaries of what’s possible to make something great. Because your customers won’t settle for a good financial institution; they want one that’s exceptional. After all, their financial life is on the line.
Being in the financial world is challenging. With new technology and shifting trends, it’s a lot to keep up with. You need a proven partner who understands your brand and the challenges ahead. That's where we come in. We’ll work alongside you and your team, always with a steady focus on helping you serve your customers and accomplish your goals.
Great brands take a lot of work. Luckily, we're here to help.
MANY BUSINESSES AND people aren't familiar with what a brand really is — a logo? A set of standards? — well, all of it and more. When you're considering a rebrand, lots can go into it. Great brands know that to be effective, especially during a rebrand, they must clearly and creatively communicate the brand at every touchpoint, in a unique and meaningful way, and in their authentic brand voice.
That means lots of documents, thought leadership, and energy go into making (and remaking) a brand. Here, you can download our Ultimate Guide to Rebranding, where we'll walk you through what's entailed, timelines, budgets, and more. Plus, we'll help you locate your next branding agency and what you should look for in a partner. Finally, we'll showcase common pitfalls to be wary of.
Working with The Brand Leader has propelled our business forward.
They've made us look very marketable and professional. The website makes us look like an established brand. The new logo gives us a fresh look, and slogans and the tradeshow sign give us a lot of credibility."
James Tarala / Simpliphy
