Branded House
A Branded House, or Monolithic architecture, is a cohesive brand architecture strategy where a single, dominant brand identity extends across all products, services, and offerings. In a branded house, the parent brand takes center stage, lending its equity, trust, and recognition to everything it touches. This approach creates a unified narrative, ensuring every touchpoint reinforces the brand’s essence, values, and promise.
Examples:
- Google:
- Products like Gmail, Google Drive, Google Maps, and Google Photos all operate under the Google name, showcasing the brand’s technological innovation and reliability.
- Virgin:
- With Virgin Atlantic, Virgin Mobile, Virgin Money, and Virgin Galactic, the Virgin brand leverages its adventurous and innovative identity across industries.
- FedEx:
- FedEx Ground, FedEx Express, and FedEx Freight all operate under the FedEx master brand, ensuring consistency in trust and quality.
- Apple:
- Products like the iPhone, iPad, Apple Watch, and Apple Music share Apple’s overarching identity of simplicity, innovation, and premium design.
