Earned Media
The authentic recognition a brand earns through its value, reputation, and storytelling, without direct payment or promotion. It encompasses organic coverage such as word-of-mouth, social media shares, positive reviews, and press mentions. Earned media is a testament to a brand’s ability to inspire trust and admiration, creating conversations and connections that amplify its impact and solidify its position as unforgettable. See also: Media, Paid; Media, Owned
