Owned Media
The channels and assets a brand fully controls, such as websites, blogs, social media profiles, and email lists. Owned media serves as the foundation for a brand’s storytelling and engagement strategy, providing a direct platform to communicate its values, share content, and build lasting relationships with its audience. It is the brand’s voice, unfiltered and authentic, creating a consistent and memorable experience across every touchpoint. See also: Media, Paid; Media, Earned
