Brand and Positioning
Understanding your brand is the first step to naming, designing, and presenting it. We take the time to get to know you and then help craft your voice, tone, and aesthetic to compliment your purpose, vision, & mission.
We've named dozens of brands in the last few years, generating new, unique, or made-up names to compliment a brand. We then can refer you to our legal counsel for trademarking. It's a fun process, but one that needs to be done right. Learn more about naming »
Identity Systems & Logos
Ahh, the fun parts. Creating the visual identity of a brand is an exhilarating experience, mostly because it's what most people see and recognize. After we create a platform, we'll tackle the identity — together.
Carl Jung's archetypes help us understand your brand from a personality standpoint. These 12 archetypes hold the key to a lot of brand positions you'll need. Read more on archetypes »
After creating or refreshing a brand, we create a complete set of brand guidelines, including brand platform, voice & tone, visuals, logo standards, and other specifics for your brand.
Voice & Tone
A brand's voice and tone are paramount to its differentiation and positioning. We craft your voice in the brand's unique style and then create the tone for various occasions you interact with people.
A Brand Platform serves as the blueprint for your brand. It consists of six internal and external brand elements that collectively give us the ingredients to manage brand strategy and communication in pretty much any area of the organization.
Great brands take a lot of work.
Luckily, we're here to help.
MANY BUSINESSES AND people aren't familiar with what a brand really is — a logo? A set of standards? — well, all of it and more. When you're considering a rebrand, lots can go into it. Great brands know that to be effective, especially during a rebrand, they must be clear and creatively communicate the brand at every touchpoint, in a unique and meaningful way, and in their authentic brand voice.
That means lots of documents, thought leadership, and energy goes into making (and remaking) a brand. Here, in our Ultimate Guide to Rebranding, we'll walk you through what's entailed, timelines, budgets, and more. Plus, we'll help you locate your next branding agency and what you should look for in a partner. Finally, we'll showcase common pitfalls to be wary of.
Download the FREE Ultimate Guide to Rebranding
The Brand Leader team is our creative sherpa.
From creative to design to development to content and project management, they’ve exceeded our expectations. I’d strongly recommend them to anyone looking for branding work.
Rob Reedy / Founder, ECHOS and 2FIFTY9°