It feels like we’ve created a bigger team, yet the same team.
I've worked with agencies throughout my career, and the best ones are when you feel like you're working with a team — I feel that with The Brand Leader. The spirit is the same. It's a sporting spirit, and it feels like they’re trying to be inside what we're trying to do. And you must be in it to do something cool and creative."
Eric Zaltas / PowerBar®
Like any expedition, building an unforgettable outdoor brand takes preparation and hard work. It also helps to have a trusted guide.
Your brand is the series of promises you make to the customers who count on you to come through when it matters most. It’s the story of epic ideas, distinctive design, rigorous testing, and dependable products that give your customers the confidence to pursue their passions. Compelling branding and clear, consistent marketing activation can fuel your brand’s growth by letting your audience know what they can expect from it.
Over the last two decades, we’ve worked with forward-thinking brands in the outdoor and active lifestyle industry, so we come into every client relationship with a clear understanding of what it takes to create a brand that resonates with the target audience and appeals to anyone searching for their next adventure. We work alongside our clients, partnering with them to navigate the peaks and valleys of establishing a clear, recognizable brand identity.
As an active lifestyle brand, you offer more than products and information — you give people what they need to chase their dreams. You also give them a sense of identity that they carry with them on every trek or training run, so we want to help you provide that for as many people as possible.
Amazing Brands. Amazed Clients.
We Follow a Proven Process To Elevate Your Brand With Clarity and Consistency
We start by conducting a thorough brand assessment and discovery. This includes carefully designed brand tools and exercises to understand your audience, product, and value proposition, culminating with the launch of specific deliverables. For many clients, this has included new product naming, primary and sub-brand logo family (with a cohesive decision on brand and sub-brand standard architecture), brand voice and guidelines, website, digital assets and footprint, content strategy and curation, and other critical elements.
From there, our on-brand marketing support can help with product launches, lead generation, events, PR and media activations, and more.
Sure, we’ve won several awards for our creative work. But success doesn’t come with the approval of industry experts — it comes when the market responds and our clients gain market share. We win when you win. Simple as that.
It’s not easy to stand out in the crowded travel and tourism marketplace. You need a trusted partner who understands your brand and the challenges you face. That's where we come in. We’ll work with you and your team, always focusing on helping you achieve your goals.
Let's create what's impossible to forget.
Take the Next Step
Strategy, branding, design, digital experiences, and PR to help you craft an unforgettable brand.
