Founder / CEO

Geoff Wasserman

With over 30 years of experience succeeding, failing, and succeeding again, Geoff’s developed a sixth sense for brands.

"The growth and development of people is the highest calling of leadership." — Harvey S. Firestone

Philadelphia 76ers

Montreal, Canada



It’s difficult to stop word-listing for Geoff. So, we decided to throw in a couple of our favorite leadership quotes that best describe the guy who signs our checks.

Ok, all jokes aside. There are lots of great leaders and bosses out there. We get that. But, we feel lucky to have someone at the helm who doesn’t just lead by example, but by engagement. Geoff has created a culture of collaboration and caring at The Brand Leader, believing his team is not just here to build brands – but to make life better, and more meaningful, for ourselves and our clients.

"The growth and development of people is the highest calling of leadership."
— Harvey S. Firestone

With over 30 years of experience, Geoff’s developed a sixth sense for building business and growing leaders. And that’s where Geoff is literally and figuratively a boss. His insight and knowledge of business – from the fears and frustrations of CEO’s and CFO’s, to the internal shenanigans of marketing departments and PR firms– make him an invaluable resource and partner.

"The task of a leader is to get people from where they are to where they have not been."
— Henry Kissinger

He’s known for pushing boundaries and challenging mindsets. Geoff believes strong relationships are vital to success. That’s why he invests in what matters, leading in a way that invests and inspires; challenges and corrects; encourages and expands. There we go with that list again. But we mean it. Every. Single. Word.

If he’s not in the office, he’s hanging with his family and friends, trying a new restaurant, playing an occasional pickleball game, watching NBA basketball, sneaking away to the batting cages, or planning the next travel adventure with his wife Amy.