CEO/Founder

Geoff Wasserman

"The growth and development of people is the highest calling of leadership." —Harvey S. Firestone

The Boss

Insight. Vision. Experience. Acumen. Drive.

It’s difficult to stop word-listing for Geoff. So, we decided to throw in a couple of our favorite leadership quotes that best describe the guy who signs our checks. Ok, all jokes aside. There are lots of great leaders and bosses out there. We get that. But, we feel lucky to have someone at the helm who doesn’t just lead by example, but by engagement. Geoff has created a culture of collaboration and caring at The Brand Leader, believing his team is not just here to build brands – but to make life better, and more meaningful, for ourselves and our clients.

"The growth and development of people is the highest calling of leadership." —Harvey S. Firestone

With over 30 years of experience succeeding, failing, and succeeding again, Geoff’s developed a sixth sense for brands. He’s involved in all aspects of brand development: Brand voice, design direction, messaging and campaigns that deliver results and grow businesses. And that’s where Geoff is literally and figuratively a boss. His insight and knowledge of business – from the fears and frustrations of CEO’s and CFO’s, to the internal shenanigans of marketing departments and PR firms– make him an invaluable resource and partner.

"The task of a leader is to get people from where they are to where they have not been." --Henry Kissinger

He’s known for pushing boundaries and challenging mindsets. Geoff believes strong relationships are vital to success. That’s why he invests in what matters, leading his team and clients in a way that invests and inspires; challenges and corrects; encourages and expands. There we go with that list again. But we mean it. Every. Single. Word.

If he’s not in the office, he’s hanging with his family, trying a new restaurant or taking a walk in Downtown Greenville. taking an indoor spinning class trying to ride a stationary bike around the world, catching a movie all by himself, sneaking away to the batting cages, reading or ghostwriting a book, or planning the next family adventure.

Geoff2

FUN FACTS

  • Geoff has a 1990 World Series Ring
  • Born in Montreal, Canada – we have finally come to accept his love of poutine and hockey.
  • Speaks 3 languages - English (northern + Southern fluently), French (semi-fluent, depending on the day) and Hebrew (spotty...But we know it’s a bad day if he’s cursing in Yiddish).

EDUCATION
Jacksonville University — BA, Communications